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Frequent flyer? Here’s which European airline has the best rewards programme

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This new ranking considered more than 60 individual frequent flyer programmes worldwide – and European airlines performed well across the board.

Airline loyalty programmes are famously big business – but how much do you actually understand about how they work?

It should be a straightforward process – picking a credit card, spending at the right times and being rewarded with points to redeem for a dream trip – but it’s not always that simple.

Point.me, an airline point concierge service which assists with reward bookings, has attempted to lay bare the world’s best airline rewards programmes.

It’s released a report, ranking 62 of the world’s airlines, drawing on information released by the companies, as well as years of its own data.

The company considered a number of factors including redemption rates, ease of booking and customer service quality.

It revealed that the world’s top-ranking rewards programme is Air France and KLM’s joint Flying Blue.

It came in first place thanks to its ease of booking and the relatively low cost of redemptions, as well as the ability to book on the companies’ partner airlines, within the SkyTeam alliance.

How do airline reward schemes work?

Airline rewards or frequent flyer programmes allow passengers to collect points as they spend which can be redeemed as discounts on travel.

You might think that the majority of the points travellers earn and spend on flights come from flying – but that’s actually not the case.

While you can collect points based on distance flown by signing up to a specific airline’s programme, many carriers partner with credit card issuers to offer points on a wide range of travel-related spends.

The majority of reward points are earned through such partnerships, meaning that some airlines earn significantly more through credit card deals than they actually do by operating flights.

It isn’t just airlines who are the winners, though.

The fact that most of those points are earned through credit card programmes means that  travellers don’t have to be frequent flyers to earn points they can leverage for travel.

How were the best rewards programmes selected?

If you spend wisely – and make sure to pay your credit card off in time – the rewards can earn you serious discounts.

As with everything, though, there are downsides and, for ordinary travellers without specific knowledge, it’s often near-impossible to decipher which programme is right for you.

To make things a little simpler, Point.me looked at various criteria, including how easy it is to earn points from non-flying methods – think dining and shopping, package holidays, transfer partners and transfer bonuses.

They also examined the value it’s possible to get for those points, how easy it is to book an award flight and the frequency of award availability.

On a more complex level, there’s flexibility in routing rules to consider – that is if you can book a stopover, for example, as well as change fees and policies – and customer service quality when it comes to booking.

Here’s what they found out.

Which airlines have the best rewards programmes?

Flying Blue, the loyalty programme for Air France and the Dutch flag-carrier KLM, proved that Europe knows what it’s doing when it comes to rewarding customers.

Point.me says the programme has exceptional performance across the board, receiving top marks in nearly every category.

Recently, Flying Blue has made significant adjustments to its loyalty strategy, which has led to good redemption rates and extensive partnerships that make it easy to earn miles – even without ever boarding an Air France or KLM flight – as well as flexible routing rules that make it easy to reach destinations worldwide.

Fairly unusually, customers are able to transfer points from all of the major credit card points currencies to Flying Blue, which makes it relatively easy to amass enough points for a flight even if your spending is spread across loyalty programmes.

Following Flying Blue is Air Canada’s Aeroplan programme.

Revamped in 2020, the Canadian company offers solid availability on partner airlines as well as generous routing rules which make it easier for travellers living in non-hub cities to use its miles.

Points from most of the major credit card programmes can also be transferred to Aeroplan.

Point.me did find that there were a number of challenges with booking some flights online, including long hold times, and slightly less impressive customer service than other programmes.

United MileagePlus, the US-based programme, may have received some negative attention recently for changes that make it less lucrative for very frequent flyers to be loyal to the airline. But Point.me found that the overall structure also makes MileagePlus one of the best for non-loyal or less-frequent travellers.

Points can be transferred from a number of other loyalty programmes and it was found that MileagePlus miles are easy to earn through a host of partner and co-branded credit cards.

Point.me also added that the company has implemented dynamic award pricing in a way that can actually be beneficial to casual travellers – particularly those tied to school schedules and national holidays.

Two more European programmes made the top five

Back in Europe, two UK companies came in joint fourth place – British Airways and Virgin Atlantic.

British Airways was praised for the extensive changes to its Executive Club programme in the past year. The expansion of its ‘Reward Flight Saver’ concept to long-haul flights, which allows travellers to redeem points at attractive rates with vastly reduced fees compared to prior versions of the programme, was hailed by Point.me.

As well as offering the ability to transfer points from other programmes, the Executive Club charges separately for each ‘segment’ on an itinerary – with pricing based on the distance of each flight.

Simply put, that means it’s possible to find solid options to and from hub cities. It does fall down, however, on connecting itineraries, especially when combined with hefty carrier-driven surcharges on non-Reward Flight Saver trips.

Virgin Atlantic Flying Club has similar pros and cons.

It was found to have some of the best economy redemption rates of all programmes Point.me evaluated, as well as a commitment to making seats available for award redemptions on every flight.

While the Club also partners with a wide range of credit card reward programmes, carrier-imposed fuel surcharges are extremely high in premium cabins, which is a black mark against Virgin.

Also, Point.me found that some partner bookings need to be made over the phone – and the Flying Club website doesn’t always make it clear when this is the case.

It was praised, though, for its keenness to offer space on flights that travellers tend to be most interested in – think economy flights from New York to London and back for under 9,000 points per person each way, with availability for entire families or larger groups, as opposed to individual seats only.

Which other European airlines offer the best loyalty programmes?

While Point.me tended to focus on the benefits of the programmes for Americans, it also focussed on a wider variety of companies’ reward schemes within Europe.

As well as the aforementioned Air France / KLM’s Flying Blue, British Airways Executive Club and Virgin Atlantic Flying Club, Aer Lingus’ AerClub and Finnair Plus rounded up the top five best programmes in Europe.

Up next was Aegean Miles+Bonus, which was praised for offering expanded availability on its own airline.

Scandinavian SAS Eurobonus was found to offer availability on its partner airlines, while Miles & More, by Lufthansa Group, was discovered to have impressive ease of booking.

Iberia Plus and Tap Miles&Go both make it straightforward to redeem points on a flight booking, rounding out the top 10 in Europe.

Turkish Airlines Miles&Smiles and Air Europa Suma both scored fairly averagely on the global scale but, in Europe, came in 11th and 12th place respectively – meaning they offer a number of perks other companies can’t.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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A 4-year cruise or a €1 house in Italy: Inside the schemes helping Americans skip Trump’s presidency

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Searches by Americans for moving abroad soared in the 24 hours after the first polls closed, according to Google data.

Following the recent US election result, Google searches for ‘how to move to Europe’ increased by more than 1,000 per cent in some countries.

Searches by Americans for moving to Canada and Australia soared by 1,270 and 820 per cent respectively in the 24 hours after the first polls closed, according to Google data.

The interest in leaving the States has not gone unnoticed by marketing firms.

A residential cruise ship is now offering Americans a four-year ‘escape’ trip while a Sardinian village has relaunched its €1 house scheme.

Cruise company offers four-year escape from Trump

Cruise firm Villa Vie Residences is marketing a four-year round the world trip to Americans looking to skip Donald Trump’s second term as president.

The Tour La Vie programme offers passengers a stay of up to four years onboard while visiting 140 countries – which doesn’t include the US.

The irreverently named packages include a one-year ‘Escape from Reality’ cruise, a two-year ‘Mid-Term Selection’ option, a three-year ‘Everywhere but Home’ cruise, and the four-year ‘Skip Forward’ trip.

Guests would join the Villa Vie Odyssey, a residential cruise ship which set sail from Belfast in September, several months into its voyage.

“We came up with this marketing campaign before we even knew who would win. Regardless of who would have won, you would have half of the population upset,” CEO Mikael Petterson told US news site Newsweek.

“Quite frankly, we don’t have a political view one way or the other. We just wanted to give people who feel threatened to have a way to get out.”

Prices start at a little under $40,000 (€38,000) a year. For those opting for the full four-year escape, single-occupancy cabins start at $256,000 (€243,000) while double-occupancy costs up to $320,000 (€303,000).

The price includes all food and drinks (alcohol only at dinner), WiFi, medical visits, weekly housekeeping service and bi-weekly laundry.

Sardinian village relaunches €1 house scheme for Americans

In rural Sardinia, the village of Ollolai has revived its €1 house scheme, now targeting Americans exhausted by the election.

The homes-for-the-price-of-an-espresso offer has been relaunched for US citizens “worned [sic] out by global politics” and “looking to embrace a more balanced lifestyle”, local authorities write on the village’s website.

“Of course, we can’t specifically mention the name of one US president who just got elected, but we all know that he’s the one from whom many Americans want to get away from now and leave the country,” village mayor Francesco Columbo told US news site CNN.

“We have specifically created this website now to meet US post-elections relocation needs.”

Those needs include slowing down and recharging with Ollolai’s dreamy Mediterranean lifestyle.

“Nestled in pristine nature, surrounded by incredible cuisine, and immersed in a community with ancient traditions in the rare Earth’s Blue Zone, Ollolai is the perfect destination to reconnect, recharge and embrace a new way of life,” the website claims.

Available properties will soon be listed online with prices ranging from €1 for houses needing substantial renovations to €100,000 for those that are ready to live in.

This is not the first time the village in Sardinia has put houses for a pittance on the market. In a bid to halt a steep population decline, Ollolai began selling off abandoned homes in 2018 to people willing to carry out $25,000 (€24,000) of renovations within a three-year timespan.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Catalonia’s holiday rental ban may not be allowed under EU law as Airbnb pushes back

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Catalonia has said they want to rid Barcelona of its 10,000 holiday lets in the next 5 years.

Catalonia’s recent ban on Airbnb-style holiday rentals breaches EU law, according to a complaint filed with the European Commission by an industry group.

The European Holiday Home Association claims that the ban, introduced by Catalonia in June this year, breaches the provision of services directive.

The Spanish region announced that they wanted to rid Barcelona of its 10,000 tourist flat licences over the next five years. The city has not granted new licences since 2014 but this has not helped to stem a housing crisis, with locals saying they can not find places to live at affordable prices.

Why has Barcelona’s Airbnb ban been challenged?

“We are convinced that EU law has not been respected,” Viktorija Molnar, Secretary General of the European Holiday Home Association (EHHA), said in a statement released on Wednesday.

“By submitting the EU complaint, we hope that the European Commission will take a step further and open a formal infringement procedure against Spain,” added Molnar, whose group represents short-term rental platforms like Airbnb and Expedia’s Vrbo.

The move follows legal concerns raised by the European Commission itself that restrictions brought in by the Spanish region were disproportionate to the aim of tackling housing shortages.

EHHA argues that “unjustified, disproportionate and unsuitable” restrictions breach the EU’s Services Directive, which regulates a swathe of activities from hotels to legal advice. They also said that claims about the impact of Airbnb on housing affordability are “politically inflamed”.

The lobby group may have support from the European Commission itself, whose officials wrote to Spanish authorities to protest the law in February according to a document seen by Euronews Travel.

“The Commission services consider that the restrictions laid down in [Catalonia’s] Decree-law 3/2023 are not suitable to attain the objective of fighting housing shortage and are disproportionate to that objective,” the document said.

Spanish authorities could have also considered less swingeing restrictions and hadn’t offered evidence that short-term rentals were responsible for housing market tensions, it added – noting that there were three times as many empty dwellings as tourist rental properties in Catalonia.

Barcelona is just one European holiday destinations trying to find ways to tackle overtourism.

Cities like Venice have banned cruise ships from stopping on their shores, Athens regularly restricts visitor numbers at the famous Acropolis and Amsterdam is moving its red light district out of the city centre to try and clean up its image.

How the European Commission is taking on holiday rentals

Brussels has already taken action to bring the sharing economy within the regulatory fold, offering new rights to platform workers and hiking value-added tax on short-term lets and ridesharing apps such as Uber.

But the issue could prove totemic for Commission President Ursula von der Leyen – who has created the first-ever European Commissioner for Housing as part of her second mandate, set to take office within weeks.

She has told Denmark’s Dan Jørgensen to “tackle systemic issues with short-term accommodation rentals”, in a mission letter that handed him the housing brief alongside responsibility for energy policy.

A spokesperson for the Catalan government did not immediately respond to a request for comment.

CORRECTION(20 November, 10:02): corrects spelling of Molnar’s name

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Microsoft pitches AI agents that can perform tasks on their own at annual Ignite event

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The move has been criticised by other tech companies who have branded Microsoft as being a “panic mode”.

In opening remarks to a company conference in the United States on Tuesday, Microsoft CEO Satya Nadella has set the stage for where the company is taking its artificial intelligence (AI) business.

AI developers are increasingly pitching the next wave of generative AI (GenAI) chatbots as AI “agents” that can do more useful things on people’s behalf.

But the cost of building and running AI tools is so high that more investors are questioning whether the technology’s promise is overblown.

Microsoft said last month that it’s preparing for a world where “every organisation will have a constellation of agents – ranging from simple prompt-and-response to fully autonomous”.

Microsoft elaborated in a blog post Tuesday that such autonomous agents “can operate around the clock to review and approve customer returns or go over shipping invoices to help businesses avoid costly supply-chain errors”.

Microsoft’s annual Ignite conference caters to its big business customers.

Microsoft criticised

The pivot toward so-called “agentic AI” comes as some users are seeing limits to the large language models behind chatbots like OpenAI’s ChatGPT, Google’s Gemini and Microsoft’s own Copilot.

Those systems work by predicting the most plausible next word in a sentence and are good at certain writing-based work tasks.

But tech companies have been working to build AI tools that are better at longer-range planning and reasoning so they can access the web or control computers and perform tasks on their own on a user’s behalf.

Salesforce CEO Marc Benioff has criticized Microsoft’s pivot. Salesforce also has its “Agentforce” service that uses AI in sales, marketing, and other tasks.

“Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff said in a social media post last month. He went on to claim that Microsoft’s flagship AI assistant, called Copilot, is “a flop” that is inaccurate and spills corporate data.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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