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From Latvia to Spain: How the lack of Russian tourists has impacted countries across Europe

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By Joshua Askew & David Mac Dougall & Laura Llach with AFP

Flush Russian tourists are now a thing of the past in Europe, forcing countries to adapt.

If you’re looking for Russian tourists in Europe this summer, they’ll be hard to spot.

There were 84 per cent fewer Russian visitors to Europe in 2022, according to the Association of Tour Operators of Russia (ATOR).

That figure is not likely to change much at all this year, as the summer season hots up.

While the very wealthiest continue to visit the region, middle-class Russians have almost entirely disappeared, citing mounting logistical difficulties and costs.

The reason is of course Russia’s deadly invasion of Ukraine, which has prompted the West to erect barriers not seen since the dark days of the Cold War in support of its embattled ally.

But what effect is this loss of Russian tourists having on Europe? We look at two destinations bordering Russia and two which used to welcome droves of Russian visitors to find out more.

Latvia: Untapped markets to fill the void

Latvia has long been a magnet for Russian travellers, owing to its location and historical ties as part of the Soviet Union.

The tiny Baltic state’s vibrant tourism industry was battered by the COVID pandemic, like many others, but losing visitors from Russia really put the boot in.

In solidarity with Ukraine, Russian tourists were banned in September 2022, with the country’s Foreign Minister Edgar Rinkevics tweeting “You’re not welcome here – you need to end the war against Ukraine and be gone from that beautiful country!”

“Russia was an important market,” Vladislavs Korjagins, CEO of the Baltic Travel Group tells Euronews Travel. “Of course, we are missing it.”

“From an economic perspective, this decision may not have helped local businesses. But, on the political level, we support Ukraine.”

“It’s the right decision,” he adds. “People understand we cannot welcome Russian tourists, while their soldiers are attacking Ukrainians.”

The “biggest blow” from the Ukraine war was many Westerners now felt the Baltics were unsafe, possibly the “next target” for Russian troops, though this misperception is now improving, explains Korjagins.

Some 70 per cent of group bookings were cancelled in the aftermath of the February 2022 invasion, according to estimates from the Latvian tourism sector.

Yet, the industry is not accepting these losses idly.

It has diversified into new, untapped markets, such as the Gulf, and become more efficient through scaling down labour costs, according to Korjagins.

“Truth is: We adapted,” he adds.

Finland: Domestic tourism

Around 1.2 million Russian day-trippers travelled by bus or car over the border into eastern Finland every single year, before the Kremlin’s full-scale invasion, official figures show.

While some were checking into hotels, most spent money in local supermarkets – on average €170 per day in the city of Lappeenranta.

But much of the tourist infrastructure in Finland‘s Lakeland District did not necessarily rely on Russian tourists, despite their large volume.

“People who were really catering to cross-border traffic are no longer in business,” explains Mirka Rahman, Lappeenranta’s Director of Tourism. “There were a lot of mini-buses and bigger buses bringing the daily visitors but they were all Russian and not Finnish companies.”

“They bought clothes, detergent, chocolate, fish, the majority of it was food items from the supermarket as Finnish brands are known for high quality. Some of it was to take home for themselves, and some of it was to take home and sell,” she tells Euronews Travel.

That pre-war flood of visitors across the EU’s longest border with Russia has now slowed to a trickle – restricted to dual nationals or those with a visa allowing them to come and go.

The South Karelia region, with Lappeenranta its biggest city, has lost around 100,000 Russian overnight stays since the start of the war.

But it has pivoted towards marketing more to Finns as a domestic holiday destination, while looking for customers in Germany, Italy and the Benelux countries – tourists who spend far more per day, Rahman notes, than their Russian counterparts.

“The trends have changed,” says Rahman. “Nobody here is calculating on the return of the Russians.”

Spain: High-spending Russian tourists no longer welcome

Not only those on Russia’s borders are affected.

Although the country was never a major source of visitors to Spain – dwarfed by the English, German and French – Russians were one of the fastest-growing groups in recent years, data from the Salou Cambrils La Pineda Hotel Association shows.

Around 1.3 million Russian travellers arrived in the southern European country in 2019, representing 1.3 per cent of the total, according to Spain’s National Statistics Institute.

Yet, their absence is still felt, particularly since some areas were more heavily reliant on Russian tourists than others, such as Costa Dorada, where they represented between 10 per cent and 15 per cent of all visitors.

“Last year, the effects of the lack of tourism were clear and this year it is also noticeable,” Albert Savé, President of the Costa Dorada Hotel Association, in Cataluña, tells Euronews Travel.

He says there were 1,290,000 overnight stays in the area in 2019, which has now gone to zero – bar the “one or two Russians” coming by car or through Turkey or Finland.

What set Russians apart, Savé continues, was their high level of luxury consumption, which supported specialist local businesses.

“When they were here, [Russians] did spend because they came from afar… They would go on a lot of excursions… [and] buy products from the area… because of the attraction of wine, oil, sausages… clothes,” he says.

“Their behaviour was different from [the] British, who come for the sun.”

Czech Republic: Battling inflation and a drop in tourists

Like in Spain, Czech spa towns have seen a sharp drop in wealthy Russian visitors.

Towns Karlovy Vary, Marianske Lazne and Frantiskovy Lazne saw a glimmer of hope when UNESCO listed them as World Heritage sites in 2021.

But their joy was short-lived.

When Russia’s tanks steamed across the Ukrainian border, the Central European country joined European sanctions slapped on the country.

The share of Russian customers – their biggest spenders, who also stay far longer than locals – fell from 61,000 in 2019 to just a few thousand last year.

“The average Czech tourist spends around 700 crowns (€30) a day. Russian-speaking guests spend more than 3,500 crowns (€150),” says Czech Tourism Director Jan Herget.

Losing Russian tourists was only part of their troubles, however.

Spa towns are also grappling with staff shortages, with Czech unemployed at 3.5 per cent over the past two years, and inflation only now just declining from a record high of 18 per cent in September.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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World’s most powerful passport: Spain knocked off top spot by Asian nation

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Although Singapore is now in pole position, many European passport holders have impressive freedom of movement.

Singapore has risen to the top of a ranking of the world’s strongest passports, knocking Spain off the top spot.

Despite that blow for the country, European nations – including Spain, now relegated to second place – make up the rest of the top five.

VisaGuide.World’s ranking is seen as one of the most reliable within the travel industry, along with the Henley Passport Index.

The company evaluates 199 countries and territories globally and bases its results on factors including visa-free access, eVisas, and global mobility.

It then uses its own Destination Significance Score (DSS) to assign a unique value to each passport, although the DSS is not revealed in the ranking.

With this system, VisaGuide.World has found that the Singaporean passport is officially the strongest passport in the entire world – with a score of 91.27 out of a possible 100 as of September 2024.

Spain in second place, with a score of 90.60 is closely followed by France, whose score is 90.53.

Next up are the Italian and Hungarian passports, which come in with scores of 90.31 and 90.28 respectively.

It’s good news for Europe overall, with only one other country not on the continent, Japan, in the top 20. Japan takes 15th place, the same position as last year.

Germany, Austria, the Netherlands, Switzerland and Austria round out the top 10 ranking.

How does VisaGuide.World rank passports?

Released four times a year, VisaGuide.World’s passport ranking examines the number of destinations passport holders can access without a visa. Henley, usually thought of as the authority, takes a similar approach but has yet to release its ranking for this quarter.

VisaGuide.World takes other factors into consideration, creating its DSS for each travel destination.

That score factors in the type of entry policy each country enforces on an individual passport. That encompasses visa-free entry, Electronic Travel Authorisation (ETA), visa on arrival, e-Visas embassy approved visas, passport-free travel or banned entry.

This means the next ranking could look very different as Schengen countries introduce the Entry/Exit System (ETS) and ETIAS visa waiver for some non-EU countries and the UK rolls out its ETA.

The DSS also assigns points for the country’s GDP, global power and tourism development.

Not all of its criteria are considered equal, though. Visa-free access to a country with a high DSS earns a passport more points in the index than entry to a country with a low score.

The fact that VisaGuide.World does not specify the DSS of each country means that other factors may also affect the outcome of the index.

Why did Spain fall to second place in the ranking?

In VisaGuide.World’s last ranking, Spanish passport holders could travel visa-free to 160 countries and territories. In September’s results, that number has fallen to just 107.

It appears to be a drop across the board, though. Singaporean passport holders could previously visit 164 places without a visa but today, that only applies to 160.

While the ranking doesn’t explicitly say why this is the case, it is a regularly-changing figure due to shifting diplomatic ties, mutual visa policies, and the political and economic stability of countries and territories globally.

Spain, though, and all the European countries in the top 20 do have a benefit that Singapore doesn’t. Passport holders of these nations can travel to more than 30 countries without using their passports at all, thanks to the existence of the European Union and the Schengen zone.

For these citizens, travelling with just an ID card is possible, making freedom of movement simple.

With that in mind, perhaps the drop from top spot in this ranking won’t make too many Spanish citizens unhappy after all.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Cruise caps and cutting off power: European cities get serious on overtourism

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Valencia, Budapest and Athens are all putting in place new legislation to tackle overtourism and illegal short-term accommodation.

As the main tourist season winds down, cities are putting in place legislation to control overtourism and crack down on badly-behaved visitors alongside landlords who run illegal accommodation.

Valencia in eastern Spain has announced its plans to cut off electricity and water for illegal tourist accommodation in the city.

The mayor, María José Catalá, believes that the providing of too much water and electricity to short-term lets has a serious impact on permanent residents.

Local media reported that she told the State of the City Debate the existence of tourist apartments “impacts the price of rents, displaces the population,… implies the gradual disappearance of local commerce in favour of shops for tourists, and implies an imbalance in public provisions” which favours tourists over locals.

Catalá appears to be taking the situation very seriously. On behalf of the city council, she has requested the power to sanction illegal tourist apartments, and impose fines of up to €600,000 on landlords who refuse to comply with the new laws.

Records show that, under Catalá, inspections of tourist apartments have increased by 454 per cent this year alone and that police activity against illegal tourist apartments has risen from 73 reports in 2022 to 449 so far in 2024. The closure of some 278 illegal residences has already been ordered this year.

Valencia is following in the footsteps of Seville

The move comes after the council of the southern Spanish city of Seville was told it was within its rights to cut off the water supply to illegal tourist accommodation.

Before the decision was made in late August, Seville had already disconnected the supply to six apartments which were found to be illegal.

While three of the owners appealed, the judge accepted the council’s argument that the apartments were not the owners’ residences, instead taking the sides of neighbours who had complained about noise.

Seville’s council believes there are some 5,000 illegal apartments in the city, in addition to 10,000 legally licenced ones.

Officials confirmed that the water supply would only be restored once the apartments have reverted back to being regular residences.

Tourism in Seville has boomed since the end of the COVID pandemic. The city of just 700,000 people has seen an influx of around 3.5 million visitors a year, most of them choosing to stay in the small historical centre.

Valencia is also considering restrictions on cruise ships in the city

Back in Valencia, and the mayor has also suggested that the city may move to change the rules on cruise ships docking there in the future.

Saying the issue of the boats “deserves reflection” Catalá floated the idea of “limiting and reducing the arrival of mega-cruise ships”.

She announced that there are plans in the works to set up a permanent group with members of the City Council, the Port Authority and the cruise sector “to regulate cruise traffic”.

“We want to design a shared social and environmental sustainability strategy for cruises and ensure quality cruise tourism, seeking the deseasonalisation of stopovers, the distribution of the flow of cruise passengers at the destination and planning,” she said.

Catalá also indicated her team will “prioritise those ships that use Valencia as a base port, that is, those that spend the night in the city and, therefore, that generate a greater economic impact and… seek quality tourism.”

Budapest plans to ban short-term rentals

Hungary’s capital is also cracking down on overtourism, and has just announced it will be banning all short-term rentals in the city.

Budapest residents narrowly voted to ban this form of accommodation – but it won’t come into effect until 1 January 2026.

It won’t be a sweeping measure, however.

From 2026, the ban will only affect one small part of Budapest, District VI, also known as Terézváros.

Despite its relative diminutive size, the ban will likely be felt with some significance as it’s one of the most densely populated areas of the city.

54 per cent of people living there voted in the affirmative on the ban and it’s now suggested it might be just the first of such decisions to be made.

Victor Orban’s government has reportedly been keen to put bans like this in place across the country.

Many people in Hungary are unhappy over short-term lets contributing to an ongoing housing shortage as well as unaffordability for local residents.

Athens will ban some new short-term lets from 2025

Greece’s capital has also announced its plans to ban new short-term lets from 1 January 2025, although the move only seems to be temporary at the moment.

Just one day after the Budapest decision, Greece’s government has announced it will stop issuing new short-term rental licences in the first, second and third municipal districts in the centre of Athens

For now, the restriction will only remain in place for 12 months.

After that period, authorities will take a close look at whether the ban has had enough of an impact on overtourism and the local housing situation before deciding whether or not to extend it.

Previously, the government had only wanted to test out the scheme for 90 days, but it was soon decided that would not have been long enough.

Instead, the year-long trial will apply to districts where short-term lets comprise more than 5 per cent of the total housing stock and, therefore, have a noticeable impact on the lives of residents.

Authorities in Athens will also work with landlords to encourage them to be more considerate to locals and the environment.

Athens tourist tax to rise

Following a summer of natural disasters related to climate change, the local government will impose a daily tax on short-term rentals to deal with the ongoing crisis.

During the busy April to October period, the tax will increase from the current €1.5 a day to €8.

In the low season, it will go up from €0.50 to €2 per day, according to news agency Reuters.

Despite overtourism and forest fires, which have seen countless evacuations, 2024 is set to be a record year for Greece in terms of tourism revenue. It’s expected the country’s income from the sector could reach up to €22 billion by the end of the year.

Such measures haven’t affected other European tourism hotspots too negatively in the recent past.

In August, following the lead of cities like London, Dublin, Amsterdam and Paris, the Czech capital announced it’s planning to limit the amount of short-term tourist accommodation available.

Prague’s authorities are hoping that the proposed move will bring down real estate prices – and ensure residents are not forced out by tourists.

Barcelona has gone one step further still.

The popular Spanish coastal city has announced plans which, it hopes, will eliminate all tourist rentals by 2028. Reaction has been mixed there, however, among local Catalans and the city’s large foreign-born population, which has now reached a significant 25 per cent.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Want to explore Japan outside of Tokyo? This airline is offering free domestic flights

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Japan Airlines says the promotion is designed to provide a “seamless travel experience” across the archipelago.

Japan Airlines is offering some international travellers free domestic flights to explore more of the country.

The airline’s domestic network includes services to 64 airports on 133 routes. It hopes the free flights will encourage passengers to delve deeper into regions of Japan they wouldn’t normally explore.

That includes experiences like visiting Kyoto’s 17 UNESCO World Heritage Sites or getting away from the big city in the magical landscapes of Hokkaido in the north of the country. Or in Kagoshima, known as the gateway to Japan’s southern islands, you could experience some of the country’s top outdoor adventures.

Japan Airlines says the promotion is designed to provide a “seamless travel experience” across the archipelago.

It could also help to ease overtourism in some of the country’s most popular destinations – such as Mount Fuji, which has had to introduce entry fees and daily visitor caps to reduce crowding.

Earlier this year, surveys from more than 21 million passengers in 100 countries flying with more than 350 airlines named Japan Airlines as one of the best in the world.

How to get free domestic flights with Japan Airlines

The offer means you can get complimentary domestic flights if you book an international flight into the country with the airline. To qualify, both a Japan Airlines international flight and a matching domestic flight must be booked in the same reservation.

A stopover fee applies for passengers from the US, Canada, Mexico and China if they plan to stay in their first destination for more than 24 hours before travelling on.

Currently, the offer is only open to travellers from the US, Canada, Mexico and Thailand. It will open up for visitors from Singapore on 18 September, Australia and New Zealand on 19 September, Vietnam and the Philippines on 25 September and Indonesia, India, China and Taiwan on 27 September.

Japan Airlines also says it plans to expand the list of eligible countries later in September.

The offer also has a generous baggage allowance. If you purchase a Japan Airlines domestic flight fare from outside of Japan, economy class passengers can check in up to two pieces of luggage weighing up to 23 kg.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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