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Travel websites ‘almost always inaccessible’ leaving disabled users frustrated and unable to book

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Travel businesses are missing out on millions in revenue because their websites are nearly impossible for disabled people to use.

Accessibility in online environments has been assessed by two key players – WebAIM, a nonprofit focused on enhancing the web experience for users with disabilities, and AudioEye, a company specialising in digital accessibility.

Both reports cite travel websites as some of the worst offenders when it comes to accessibility.

WebAIM’s ‘Million’ report assessed accessibility across the top 1,000,000 websites and found that, overall, travel websites had almost 60 errors on their homepage, a 17 per cent increase from last year.

AudioEye’s Digital Accessibility Index identified issues too, with poor colour contrast, vague links and inaccessible forms cited as the most common errors.

The World Health Organisation says one in six of the global population lives with some form of disability. At least 2.2 billion people have a visual impairment, with almost 400 million estimated to have a severe challenge with vision. An estimated 43 million people are registered as blind.

“With around 20 per cent of the population reporting a disability, ignoring accessibility barriers can have a negative impact on a large population of potential customers and site visitors,” Jared Smith, executive director of WebAIM, explains to Euronews Travel.

Much research has been done on the value of catering to disabled travelers. In the UK, the spending power of those with disabilities, known as the ‘purple pound,’ is estimated to exceed £50 billion (€58) in 2025.

“Web accessibility is not only the right thing to do, it is also required by law,” Smith notes. “Because most travel websites have significant accessibility barriers, users with disabilities will spend their time and money at sites that have addressed accessibility issues.”

The best and worst travel websites for accessibility

Booking.com is the most visited travel website in the world, with over 500 million monthly visits. Yet it ranked 712,074th out of the million websites assessed, by far the lowest ranking out of all the major travel companies. Booking.com did not respond to a request for comment.

Airbnb and Trip.com came in around halfway down the ranking, while Agoda ranked 377,532nd. The travel companies doing the best included Uber, ranking just over 8,000th, and Skyscanner, coming in at 1,113th.

For most of the errors detected, the most common problem was low contrast text, detected on 79.1 per cent of the homepages checked. Not providing ‘alternative text’ on images – a sentence describing what the image contains – was a problem for more than half the websites.

Other common issues included missing labels for form inputs, empty links and empty buttons, all of which can make it hard for a visually impaired person to understand the content.

Research from AudioEye found that 41 per cent of travel and hospitality websites made it hard for keyboard-only users to navigate, find information and make bookings. The report also found that colour contrast issues were highest in travel and hospitality across all business segments.

Visually impaired users find it almost impossible to book travel online

Lucy Edwards lost sight in her right eye at age 11 due to a genetic condition. She lost the remainder of her sight at 17. Today, she’s an award-winning presenter, author and disability activist, committed to inclusivity across all industries.

“Travel websites are almost always inaccessible,” Lucy tells Euronews Travel. “Images are not described via text, so I rely on my friends, family, and Husband to describe the beautiful scenes to me.”

But it’s not just the beautiful travel images that people like Lucy miss out on. Problems arise when it comes to booking the trip when websites aren’t formatted for accessible reading.

“It’s so infrequent that I can book a holiday independently,” Lucy says. “I’m always afraid I will book something wrong because there are so many pop-ups that disable my screen reader.”

Screen readers are pieces of software that convert the text displayed on a computer screen into speech or, in some cases, even Braille. It’s a crucial piece of technology in enabling users with visual impairments or learning disabilities to access and interact with digital content.

“Websites as a whole do not cater for screen reader users,” Lucy explains. “As a blind person, I feel frustrated every single day browsing the web.”

The law is changing around website accessibility

The European Accessibility Act (EEA) will come into force on 28 June this year. It sets out standards across EU member states, aiming to remove barriers and ensure that people with disabilities can participate fully in society.

While the EEA applies to more than just websites, a key component is making all websites trading in the EU accessible to everyone. Any company either based in the EU or that does business within the EU with at least 10 employees and a €2 million plus turnover will be expected to comply.

Specifically, the law requires all websites to be perceivable, operable, understandable and robust for every user. It uses standards set out by the Web Content Accessibility Guidelines, commonly called WCAG, as a minimum requirement.

In its most basic form of implementation, WCAG requires readable fonts with high contrast colour schemes, clear navigation with descriptive links, alternative text to be included for all images and video captions, and ensuring all interactive elements are keyboard accessible.

Noncompliant companies could face fines and legal action, exclusion from procurement activities and negative publicity.

“Overall the [web] experience has left me in tears,” Lucy confides to Euronews Travel. “I’m so lucky that I have sighted help, but it shouldn’t have to be this way.”

Clearly, the EU agrees with this and is poised to make it uncomfortable for nonconforming businesses. With the EEA just weeks away, it’s time for travel firms to step up their game and make planning, booking and experiencing travel something everyone can enjoy.

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Norway to introduce tourist tax amid record visitor numbers and overtourism concerns

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By&nbspEuronews Travel

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Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.

Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.

The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.

The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.

Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.

The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.

Norway is experiencing a tourism boom

As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.

Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.

Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.

A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.

The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.

Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Wildfire warnings issued in the Canary Islands as millions prepare to holiday there

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As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.

The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.

It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.

Fires are common, but they haven’t slowed tourism

The risk of wildfire is nothing new for the Canary Islands.

The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.

Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.

This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.

But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.

In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.

Concerns about overtourism mount amid record arrivals

While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.

In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.

Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.

The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday  lets, the cost of living soars and wages stagnate.

Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.

Tenerife still reigns supreme

After welcoming seven million tourists in 2024, Tenerife remains the most visited island.

Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.

As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.

But authorities remain focused on prevention this year.

More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Violent turbulence hits Ryanair flight in Germany, forcing an emergency landing and injuring 9

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By&nbspEuronews Travel&nbspwith&nbspAP

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Severe storms in southern Germany forced a Ryanair flight to make an emergency landing late Wednesday after violent turbulence injured nine people on board, German police said in a statement Thursday.

The flight, travelling from Berlin to Milan with 179 passengers and six crew members, encountered turbulence so intense around 8:30 pm that the pilot was forced to make an unscheduled landing at Memmingen Airport in Bavaria.

Eight passengers and one crew member were hurt.

Three people were taken to the hospital in Memmingen for treatment; the other injured people were released after receiving outpatient treatment. As a precaution, all passengers were checked for injuries by the emergency services.

Authorities did not permit the plane to continue flying, and the airline arranged bus transport for passengers. Milan is about 380 kilometres south of Memmingen.

More bad weather expected in Germany

Elsewhere in the region, storms damaged several homes in Ulm, Baden-Württmberg, according to the German news agency dpa.

In the Donaustetten district, strong winds tore roofs off multiple row houses, rendering them uninhabitable, though no injuries were reported. Fire officials suspect a small tornado or waterspout caused the damage. The German Weather Service (DWD) is investigating, according to dpa.

Storm-related emergency calls also came from other areas in southern Germany, where damage was mostly limited to fallen trees and flooded basements.

The DWD warned of further storms on Thursday, 5 June, with hail, strong winds, and localised heavy rain expected.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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