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‘Go f*cking home’: The European cities where locals are fighting back against overtourism

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Millions of holidaymakers visit the Costa de Sol and Málaga, one of its most popular destinations, every year, but now locals are saying enough is enough.

Málaga locals are frustrated by the growing influx of tourists and now they’re expressing their feelings in no uncertain terms.

The Spanish city’s centre has been hit with a wave of stickers, posted on walls and doors, telling visitors what residents think of them.

Walk the streets of Málaga and you’ll see these daubs, ranging from the fairly mild “this used to be my home” (antes esta era mi casa) and “this used to be the city centre” (antes esto era el centro) all the way to “go f*cking home” (a tu puta casa), “stinking of tourist” (apestando a turista).

Why are Málaga locals so irate with tourists?

The city on the Costa del Sol has long been a popular destination for visitors, thanks to its sunny climate and relatively low cost of living. However, it’s recently become an even more desirable destination for holidaymakers and digital nomads alike.

Many locals have simply had enough. Bar owner Dani Drunko runs a much-frequented bar in Málaga called Drunkorama. He started the ‘sticker initiative’, having favourite anti-tourist phrases given to him by bar regulars printed and posted around the city.

Speaking to a local newspaper Diario Sur, Drunko explained that he began the campaign after he was apparently “kicked out” of the home he’d lived in for a decade.

He claimed that the landlord refused to negotiate the rent or even sell him the property. The reason? They wanted to turn it into a short-term rental for tourists.

“There’s a lot of hype because locals are tired of the situation; I just suggested the idea of ​​the catchphrases, I offered the spark, and now others have joined,” Drunko told Diario Sur.

“Málaga city centre has been going downhill for a long time, so much so that if for example something in my bar breaks, I don’t have a hardware store on hand to buy anything, since the tourist who comes doesn’t need to buy screws,” he added.

Local politician Dani Pérez took to X – formerly Twitter – to add his voice to the growing discontentment.

“You walk the streets of Málaga and it is practically impossible to find a residential building that does not have a lockbox [for tourist rentals],” he wrote, going on to accuse the city’s mayor, Paco de la Torre, of “not lifting a finger for the people of Malaga” and “expelling them from the city where they were born.”

Last November, a local reporter for news website The Local Spain reported that Málaga is “definitely busier than before during low season,” while confirming the existence of lockboxes “everywhere” and commenting that restaurant prices have seen huge hikes in recent months.

What makes Málaga so popular with foreign visitors?

Spain’s Costa del Sol, home to Málaga, has been hugely popular with tourists for years. In 2023, a record 14 million holidaymakers from Spain and abroad visited – and a fair few visitors decided to make the city their home.

Recent data from Spain’s National Statistics Institute (INE) shows that eight out of 10 new residents moving to Málaga are currently foreigners.

It’s not just individuals changing the face of the city, though. Some 630 tech companies, including Google, have opened offices in Málaga, turning it into a quasi-Silicon Valley of Europe.

That has the knock on effect of drawing thousands of international remote workers and digital nomads, attracted by the heady combination of a pleasant work environment and warm climate.

Málaga locals, though, think enough is enough, believing they are being priced out and alienated from their own home city.

Which other European destinations have fought back against overtourism?

Earlier in March, the Canary Islands – a territory of Spain – saw graffiti pop up ordering tourists to “go home”.

With its year-round sun and warm weather, the Canaries are an always-popular destination for foreign visitors – and tourism is seen as the island group’s largest money maker.

One of the most popular islands, Tenerife, recently declared a water emergency. That added more fuel to the fire for locals, as some tourist areas there use up to six times more water than residential areas, putting pressure on reserves crucial for drinking water and farming.

In February, nearby Gran Canaria saw walls emblazoned with the message, ‘tourists and digital nomads go home’, something newspaper the Canarian Weekly reported as ‘tourismphobia’.

On the Balearic island Mallorca last August, residents put up fake signs along a number of beaches, reading: “beware of dangerous jellyfish” and “caution, falling rocks”.

All written in English, the signs also featured, in smaller print, explanations in Catalan informing locals that warnings are not real. Instead, the text read: “the problem isn’t a rockfall, it’s mass tourism” and “beach open except for foreigners (guiris) and jellyfish”.

Overtourism isn’t just a problem in Spanish territories, though.

Many European nations have been putting tourist taxes in place, including Venice which has also banned cruise ships from entering its endangered canal system.

In Amsterdam, authorities and locals alike have been trying for months to encourage – mostly British – drunken tourists to stay away and in Kyoto, Japan, roads have been sealed off to ensure the city doesn’t become a ‘theme park’.

Other top tourist destinations are begging people not to visit, with many simply not having the infrastructure to accommodate them.

Hawaii is on many people’s bucket lists, but continues to struggle with hospitality worker shortages, congested roads and 90-minute restaurant waiting times as tourists still arrive in droves.

While the problem does appear to be a global one, it is Spain that is leading the grassroots fight back.

Graffiti in Barcelona last year read: “We spit in your beer. Cheers!” – yet tourists continue to flock there.

Euronews Travel reached out to the Málaga tourist board for comment but have yet to receive a response.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Norway to introduce tourist tax amid record visitor numbers and overtourism concerns

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Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.

Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.

The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.

The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.

Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.

The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.

Norway is experiencing a tourism boom

As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.

Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.

Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.

A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.

The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.

Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Wildfire warnings issued in the Canary Islands as millions prepare to holiday there

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As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.

The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.

It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.

Fires are common, but they haven’t slowed tourism

The risk of wildfire is nothing new for the Canary Islands.

The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.

Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.

This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.

But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.

In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.

Concerns about overtourism mount amid record arrivals

While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.

In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.

Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.

The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday  lets, the cost of living soars and wages stagnate.

Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.

Tenerife still reigns supreme

After welcoming seven million tourists in 2024, Tenerife remains the most visited island.

Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.

As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.

But authorities remain focused on prevention this year.

More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Violent turbulence hits Ryanair flight in Germany, forcing an emergency landing and injuring 9

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Severe storms in southern Germany forced a Ryanair flight to make an emergency landing late Wednesday after violent turbulence injured nine people on board, German police said in a statement Thursday.

The flight, travelling from Berlin to Milan with 179 passengers and six crew members, encountered turbulence so intense around 8:30 pm that the pilot was forced to make an unscheduled landing at Memmingen Airport in Bavaria.

Eight passengers and one crew member were hurt.

Three people were taken to the hospital in Memmingen for treatment; the other injured people were released after receiving outpatient treatment. As a precaution, all passengers were checked for injuries by the emergency services.

Authorities did not permit the plane to continue flying, and the airline arranged bus transport for passengers. Milan is about 380 kilometres south of Memmingen.

More bad weather expected in Germany

Elsewhere in the region, storms damaged several homes in Ulm, Baden-Württmberg, according to the German news agency dpa.

In the Donaustetten district, strong winds tore roofs off multiple row houses, rendering them uninhabitable, though no injuries were reported. Fire officials suspect a small tornado or waterspout caused the damage. The German Weather Service (DWD) is investigating, according to dpa.

Storm-related emergency calls also came from other areas in southern Germany, where damage was mostly limited to fallen trees and flooded basements.

The DWD warned of further storms on Thursday, 5 June, with hail, strong winds, and localised heavy rain expected.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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