Travel
‘Go f*cking home’: The European cities where locals are fighting back against overtourism
Millions of holidaymakers visit the Costa de Sol and Málaga, one of its most popular destinations, every year, but now locals are saying enough is enough.
Málaga locals are frustrated by the growing influx of tourists and now they’re expressing their feelings in no uncertain terms.
The Spanish city’s centre has been hit with a wave of stickers, posted on walls and doors, telling visitors what residents think of them.
Walk the streets of Málaga and you’ll see these daubs, ranging from the fairly mild “this used to be my home” (antes esta era mi casa) and “this used to be the city centre” (antes esto era el centro) all the way to “go f*cking home” (a tu puta casa), “stinking of tourist” (apestando a turista).
Why are Málaga locals so irate with tourists?
The city on the Costa del Sol has long been a popular destination for visitors, thanks to its sunny climate and relatively low cost of living. However, it’s recently become an even more desirable destination for holidaymakers and digital nomads alike.
Many locals have simply had enough. Bar owner Dani Drunko runs a much-frequented bar in Málaga called Drunkorama. He started the ‘sticker initiative’, having favourite anti-tourist phrases given to him by bar regulars printed and posted around the city.
Speaking to a local newspaper Diario Sur, Drunko explained that he began the campaign after he was apparently “kicked out” of the home he’d lived in for a decade.
He claimed that the landlord refused to negotiate the rent or even sell him the property. The reason? They wanted to turn it into a short-term rental for tourists.
“There’s a lot of hype because locals are tired of the situation; I just suggested the idea of the catchphrases, I offered the spark, and now others have joined,” Drunko told Diario Sur.
“Málaga city centre has been going downhill for a long time, so much so that if for example something in my bar breaks, I don’t have a hardware store on hand to buy anything, since the tourist who comes doesn’t need to buy screws,” he added.
Local politician Dani Pérez took to X – formerly Twitter – to add his voice to the growing discontentment.
“You walk the streets of Málaga and it is practically impossible to find a residential building that does not have a lockbox [for tourist rentals],” he wrote, going on to accuse the city’s mayor, Paco de la Torre, of “not lifting a finger for the people of Malaga” and “expelling them from the city where they were born.”
Last November, a local reporter for news website The Local Spain reported that Málaga is “definitely busier than before during low season,” while confirming the existence of lockboxes “everywhere” and commenting that restaurant prices have seen huge hikes in recent months.
What makes Málaga so popular with foreign visitors?
Spain’s Costa del Sol, home to Málaga, has been hugely popular with tourists for years. In 2023, a record 14 million holidaymakers from Spain and abroad visited – and a fair few visitors decided to make the city their home.
Recent data from Spain’s National Statistics Institute (INE) shows that eight out of 10 new residents moving to Málaga are currently foreigners.
It’s not just individuals changing the face of the city, though. Some 630 tech companies, including Google, have opened offices in Málaga, turning it into a quasi-Silicon Valley of Europe.
That has the knock on effect of drawing thousands of international remote workers and digital nomads, attracted by the heady combination of a pleasant work environment and warm climate.
Málaga locals, though, think enough is enough, believing they are being priced out and alienated from their own home city.
Which other European destinations have fought back against overtourism?
Earlier in March, the Canary Islands – a territory of Spain – saw graffiti pop up ordering tourists to “go home”.
With its year-round sun and warm weather, the Canaries are an always-popular destination for foreign visitors – and tourism is seen as the island group’s largest money maker.
One of the most popular islands, Tenerife, recently declared a water emergency. That added more fuel to the fire for locals, as some tourist areas there use up to six times more water than residential areas, putting pressure on reserves crucial for drinking water and farming.
In February, nearby Gran Canaria saw walls emblazoned with the message, ‘tourists and digital nomads go home’, something newspaper the Canarian Weekly reported as ‘tourismphobia’.
On the Balearic island Mallorca last August, residents put up fake signs along a number of beaches, reading: “beware of dangerous jellyfish” and “caution, falling rocks”.
All written in English, the signs also featured, in smaller print, explanations in Catalan informing locals that warnings are not real. Instead, the text read: “the problem isn’t a rockfall, it’s mass tourism” and “beach open except for foreigners (guiris) and jellyfish”.
Overtourism isn’t just a problem in Spanish territories, though.
Many European nations have been putting tourist taxes in place, including Venice which has also banned cruise ships from entering its endangered canal system.
In Amsterdam, authorities and locals alike have been trying for months to encourage – mostly British – drunken tourists to stay away and in Kyoto, Japan, roads have been sealed off to ensure the city doesn’t become a ‘theme park’.
Other top tourist destinations are begging people not to visit, with many simply not having the infrastructure to accommodate them.
Hawaii is on many people’s bucket lists, but continues to struggle with hospitality worker shortages, congested roads and 90-minute restaurant waiting times as tourists still arrive in droves.
While the problem does appear to be a global one, it is Spain that is leading the grassroots fight back.
Graffiti in Barcelona last year read: “We spit in your beer. Cheers!” – yet tourists continue to flock there.
Euronews Travel reached out to the Málaga tourist board for comment but have yet to receive a response.
Travel
A 4-year cruise or a €1 house in Italy: Inside the schemes helping Americans skip Trump’s presidency
Searches by Americans for moving abroad soared in the 24 hours after the first polls closed, according to Google data.
Following the recent US election result, Google searches for ‘how to move to Europe’ increased by more than 1,000 per cent in some countries.
Searches by Americans for moving to Canada and Australia soared by 1,270 and 820 per cent respectively in the 24 hours after the first polls closed, according to Google data.
The interest in leaving the States has not gone unnoticed by marketing firms.
A residential cruise ship is now offering Americans a four-year ‘escape’ trip while a Sardinian village has relaunched its €1 house scheme.
Cruise company offers four-year escape from Trump
Cruise firm Villa Vie Residences is marketing a four-year round the world trip to Americans looking to skip Donald Trump’s second term as president.
The Tour La Vie programme offers passengers a stay of up to four years onboard while visiting 140 countries – which doesn’t include the US.
The irreverently named packages include a one-year ‘Escape from Reality’ cruise, a two-year ‘Mid-Term Selection’ option, a three-year ‘Everywhere but Home’ cruise, and the four-year ‘Skip Forward’ trip.
Guests would join the Villa Vie Odyssey, a residential cruise ship which set sail from Belfast in September, several months into its voyage.
“We came up with this marketing campaign before we even knew who would win. Regardless of who would have won, you would have half of the population upset,” CEO Mikael Petterson told US news site Newsweek.
“Quite frankly, we don’t have a political view one way or the other. We just wanted to give people who feel threatened to have a way to get out.”
Prices start at a little under $40,000 (€38,000) a year. For those opting for the full four-year escape, single-occupancy cabins start at $256,000 (€243,000) while double-occupancy costs up to $320,000 (€303,000).
The price includes all food and drinks (alcohol only at dinner), WiFi, medical visits, weekly housekeeping service and bi-weekly laundry.
Sardinian village relaunches €1 house scheme for Americans
In rural Sardinia, the village of Ollolai has revived its €1 house scheme, now targeting Americans exhausted by the election.
The homes-for-the-price-of-an-espresso offer has been relaunched for US citizens “worned [sic] out by global politics” and “looking to embrace a more balanced lifestyle”, local authorities write on the village’s website.
“Of course, we can’t specifically mention the name of one US president who just got elected, but we all know that he’s the one from whom many Americans want to get away from now and leave the country,” village mayor Francesco Columbo told US news site CNN.
“We have specifically created this website now to meet US post-elections relocation needs.”
Those needs include slowing down and recharging with Ollolai’s dreamy Mediterranean lifestyle.
“Nestled in pristine nature, surrounded by incredible cuisine, and immersed in a community with ancient traditions in the rare Earth’s Blue Zone, Ollolai is the perfect destination to reconnect, recharge and embrace a new way of life,” the website claims.
Available properties will soon be listed online with prices ranging from €1 for houses needing substantial renovations to €100,000 for those that are ready to live in.
This is not the first time the village in Sardinia has put houses for a pittance on the market. In a bid to halt a steep population decline, Ollolai began selling off abandoned homes in 2018 to people willing to carry out $25,000 (€24,000) of renovations within a three-year timespan.
Travel
Catalonia’s holiday rental ban may not be allowed under EU law as Airbnb pushes back
Catalonia has said they want to rid Barcelona of its 10,000 holiday lets in the next 5 years.
Catalonia’s recent ban on Airbnb-style holiday rentals breaches EU law, according to a complaint filed with the European Commission by an industry group.
The European Holiday Home Association claims that the ban, introduced by Catalonia in June this year, breaches the provision of services directive.
The Spanish region announced that they wanted to rid Barcelona of its 10,000 tourist flat licences over the next five years. The city has not granted new licences since 2014 but this has not helped to stem a housing crisis, with locals saying they can not find places to live at affordable prices.
Why has Barcelona’s Airbnb ban been challenged?
“We are convinced that EU law has not been respected,” Viktorija Molnar, Secretary General of the European Holiday Home Association (EHHA), said in a statement released on Wednesday.
“By submitting the EU complaint, we hope that the European Commission will take a step further and open a formal infringement procedure against Spain,” added Molnar, whose group represents short-term rental platforms like Airbnb and Expedia’s Vrbo.
The move follows legal concerns raised by the European Commission itself that restrictions brought in by the Spanish region were disproportionate to the aim of tackling housing shortages.
EHHA argues that “unjustified, disproportionate and unsuitable” restrictions breach the EU’s Services Directive, which regulates a swathe of activities from hotels to legal advice. They also said that claims about the impact of Airbnb on housing affordability are “politically inflamed”.
The lobby group may have support from the European Commission itself, whose officials wrote to Spanish authorities to protest the law in February according to a document seen by Euronews Travel.
“The Commission services consider that the restrictions laid down in [Catalonia’s] Decree-law 3/2023 are not suitable to attain the objective of fighting housing shortage and are disproportionate to that objective,” the document said.
Spanish authorities could have also considered less swingeing restrictions and hadn’t offered evidence that short-term rentals were responsible for housing market tensions, it added – noting that there were three times as many empty dwellings as tourist rental properties in Catalonia.
Barcelona is just one European holiday destinations trying to find ways to tackle overtourism.
Cities like Venice have banned cruise ships from stopping on their shores, Athens regularly restricts visitor numbers at the famous Acropolis and Amsterdam is moving its red light district out of the city centre to try and clean up its image.
How the European Commission is taking on holiday rentals
Brussels has already taken action to bring the sharing economy within the regulatory fold, offering new rights to platform workers and hiking value-added tax on short-term lets and ridesharing apps such as Uber.
But the issue could prove totemic for Commission President Ursula von der Leyen – who has created the first-ever European Commissioner for Housing as part of her second mandate, set to take office within weeks.
She has told Denmark’s Dan Jørgensen to “tackle systemic issues with short-term accommodation rentals”, in a mission letter that handed him the housing brief alongside responsibility for energy policy.
A spokesperson for the Catalan government did not immediately respond to a request for comment.
CORRECTION(20 November, 10:02): corrects spelling of Molnar’s name
Travel
Microsoft pitches AI agents that can perform tasks on their own at annual Ignite event
The move has been criticised by other tech companies who have branded Microsoft as being a “panic mode”.
In opening remarks to a company conference in the United States on Tuesday, Microsoft CEO Satya Nadella has set the stage for where the company is taking its artificial intelligence (AI) business.
AI developers are increasingly pitching the next wave of generative AI (GenAI) chatbots as AI “agents” that can do more useful things on people’s behalf.
But the cost of building and running AI tools is so high that more investors are questioning whether the technology’s promise is overblown.
Microsoft said last month that it’s preparing for a world where “every organisation will have a constellation of agents – ranging from simple prompt-and-response to fully autonomous”.
Microsoft elaborated in a blog post Tuesday that such autonomous agents “can operate around the clock to review and approve customer returns or go over shipping invoices to help businesses avoid costly supply-chain errors”.
Microsoft’s annual Ignite conference caters to its big business customers.
Microsoft criticised
The pivot toward so-called “agentic AI” comes as some users are seeing limits to the large language models behind chatbots like OpenAI’s ChatGPT, Google’s Gemini and Microsoft’s own Copilot.
Those systems work by predicting the most plausible next word in a sentence and are good at certain writing-based work tasks.
But tech companies have been working to build AI tools that are better at longer-range planning and reasoning so they can access the web or control computers and perform tasks on their own on a user’s behalf.
Salesforce CEO Marc Benioff has criticized Microsoft’s pivot. Salesforce also has its “Agentforce” service that uses AI in sales, marketing, and other tasks.
“Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff said in a social media post last month. He went on to claim that Microsoft’s flagship AI assistant, called Copilot, is “a flop” that is inaccurate and spills corporate data.
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