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How Amazon’s RFID-Based ‘Just Walk Out’ Technology is Transforming the Future of Shopping?

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Amazon's RFID-Based 'Just Walk Out' Technology

‍As a technology enthusiast and retail industry expert, I have been keeping a close eye on Amazon’s latest innovation in the world of shopping – the ‘Just Walk Out’ technology. This RFID-based system has the potential to revolutionize the way we shop, making the checkout process seamless and frictionless. In this article, I will delve into the benefits of RFID technology in shopping, how ‘Just Walk Out’ technology works, its impact on the retail industry, case studies of its successful implementation, the challenges and limitations it faces, the future of shopping with RFID-based technology, and how businesses can adapt to the changing landscape of retail.

Amazon’s ‘Just Walk Out’ technology is an innovative system that allows shoppers to enter stores, pick up the products they want, and leave without having to go through a checkout line. The technology is based on RFID (Radio Frequency Identification) sensors and computer vision, which track the items shoppers pick up and charge them automatically when they leave the store.

Benefits of RFID-Based Technology in Shopping

The system was first introduced in Amazon Go stores, which are small convenience stores that sell snacks, drinks, and basic groceries. Since the launch of the first Amazon Go store in Seattle in 2018, the company has opened several more stores across the US. The technology has been so successful that Amazon is now offering it to other retailers through its Amazon One program.

RFID technology has been around for decades and is commonly used in supply chain management and inventory tracking. However, its use in shopping is relatively new. By using RFID tags on products, retailers can track their inventory in real time, reducing the need for manual stocktaking. This not only saves time and resources but also helps to prevent out-of-stock situations, which can be frustrating for customers.

How ‘Just Walk Out’ Technology Works

The ‘Just Walk Out’ system uses a combination of RFID sensors, computer vision, and machine learning algorithms to track the items shoppers pick up and charge them automatically. When a customer enters the store, they scan a QR code on their phone, which links their Amazon account to the store’s system. As they move around the store, the RFID sensors identify the items they pick up and add them to their virtual cart.

Impact of ‘Just Walk Out’ Technology on the Retail Industry

The ‘Just Walk Out’ technology has the potential to disrupt the retail industry by making the checkout process more seamless and efficient. This could lead to increased customer satisfaction and loyalty, as well as higher sales and profits for retailers.

Future of Shopping with RFID-Based Technology

Despite these challenges, the future of shopping with RFID-based technology looks promising. As the technology becomes more affordable and accurate, more retailers are likely to adopt it. This could lead to a more seamless and efficient shopping experience for customers, as well as increased sales and profits for retailers.

In addition to RFID-based technology, other innovations in the retail industry, such as augmented reality and virtual reality, are also likely to become more prevalent in the coming years. These technologies could further enhance the shopping experience and help retailers differentiate themselves from their competitors.

As the retail industry continues to evolve, businesses must adapt to stay competitive. This means embracing new technologies like RFID-based systems and finding ways to make the shopping experience more convenient and efficient for customers.

Final Thoughts

Amazon’s ‘Just Walk Out’ technology is a game-changer for the retail industry. By using RFID sensors and computer vision, the technology makes the checkout process seamless and frictionless, improving the shopping experience for customers and increasing sales and profits for retailers. While there are challenges and limitations to the technology, the future of shopping with RFID-based systems looks promising. As the retail industry continues to evolve, businesses must adapt to stay competitive by embracing new technologies and focusing on customer experience.

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WhoisWho? Calls Mount To Bring Back EU Directory

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Knowing what files EU bureaucrats are working on or who to reach out to in Brussels has became a lot more difficult since April 2023.

Contact details of non-managerial EU commission staff were recently removed from its public register — prompting frustration among NGOs and lobbyists, who are urging the EU executive to reverse its decision.

The EU WhoisWho directory, which showed emails and phone numbers of high and low-level officials, now only includes the contact details of heads of unit and other staff members with higher ranks.

The directory was considered especially useful because it listed specific policy areas and funding programmes that commission officials worked on, making it easier for public affairs specialists, advocacy groups and journalists to contact people and get responses.

The main problem is that the head of unit now becomes a sort of “intermediary” between you and the official you are trying to identify or contact, said Jonathan Millins, policy advisor at the Vrije Universiteit Brussel.

But these are busy people, so they do not have the time to respond quickly.

“Often you contact the head of unit and get no response, it’s very frustrating,” said Millins. “It does nothing to promote transparency, facilitate communication, or promote good governance.”

Inge Brees, who works for the NGO Search for Common Ground, has called on the commission to consider reversing the decision as the measure is already having a negative impact.

“It has decreased your transparency as an institution overnight”, she said.

The EU Commission has justified the decision on the grounds of security and data protection reasons, arguing that they have received requests from staff members of non-managerial positions not to disclose their data on the EU WhoisWho.

“Alongside its obligations linked to transparency and accountability, the Commission has the duty to protect its staff, especially those dealing with sensitive files. To avoid that these colleagues are subject to undue pressure from external sources, the access to the names and contact details of non-management staff has been limited,” the commission said in an emailed statement.

However, the commission’s decision comes at a time when EU institutions are under higher public scrutiny.

“Timing is very bad,” said Alberto Alemanno, an EU law professor and founder of The Good Lobby.

“After Qatargate, we expected greater transparency not less”, he said, referring to a bribery scandal in Brussels which erupted last year.

For his part, Philippe Dam, EU director of the NGO Human Rights Watch, pointed out that the EU executive is sending “the wrong message” with such an anti-transparency measure that cuts access to the institution.

The Society of European Affairs Professionals (SEAP) launched a petition to ask the commission to reverse its decision.

More than 300 people have signed the petition, including lobbyists from a variety of companies, such as McDonald’s, and representatives of civil society, such as the International Rescue Committee.

Around 32,000 people work in the commission, making it by far the largest EU institution.

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[Editorial] Editor’s Weekly Digest: Thanks For Responding

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I am well aware surveys are an imposition. Which is why I’d like to thank all respondents to our reader survey from the bottom of my professional heart and on behalf of everyone at EUobserver.

Last month has been somewhat crazy.

We presented a new vision and strategy for supporting foundations and investors to grow EUobserver.

We prepared the content for Growth Week, which you should go check out if you also have your doubts about GDP as a measure of human progress.

We finalised the articles for our upcoming magazine on alternative proteins, which should be coming out in June.

But we also ran a survey among our readers to find out how we’re doing and what we could be doing better. Over 200 readers took the time to answer, and while not scientifically significant, the results were valuable in shaping our plans for the future.

And since I don’t believe in the investment of time without dividend, I wanted to share some of the results of the survey. If you don’t care, which I’d totally understand, skip through to read the articles you should not have missed this week.

Among the most trusted

Perhaps unsurprisingly for a survey run on EUobserver.com, most readers (75.2 percent) considered EUobserver as their main source for news on EU affairs. Politico Europe, The Guardian and Euractiv followed with respectively 44.2 percent, 35.9 percent and 30.1 percent. One reader relies on ‘none of your extreme left wing propaganda and fake news’, which sounds like an intriguing name for a publication.

Almost 70 percent of readers ranked us as ‘among the most trusted’ news sources, with 5.4 percent ranking us as ‘by far the most trusted’ . Only two readers ranked us as ‘not trusted at all’, but I’ll consider that a rounding error.

Most of our readers (60 percent) come to us ‘to stay informed on EU news and policy developments. One of our readers visits us ‘to laugh at the delusions of the over-educated and under-worked’. Thanks for your candour, reader.

On our journalism

Readers thought we would best be spending our time on creating:

* Investigations — stories holding EU institutions accountable (58 percent)

* Explainers or analysis of news stories (52 percent)

* Daily EU news (39 percent)

On that, good news, we have a whole slew of investigations coming up.

When asked what sets EUobserver apart from other news publications, readers wrote — and I’m making a non-impartial selection here — the following:

“Original and, sometimes, in-depth coverage of issues that are not covered by others, migration in particular. And leftwing slant which sometimes gets in the way of objectivity.”

“The migration section is more critical of EU institutions than the average media outlet, although unfortunately not critical enough.”

“The tone is very clear and to-the-point. Also fortunately less biased towards Western Europe and US politics, which is refreshing.”

“Not a corporate mouthpiece.”

“Generally an independent voice, some more in depth thinking about what is happening rather than chasing all the details and headlines.”

“EUobs is more trustworthy, less driven by commercial motives of advertising and owners than Politico or Euractiv. Double down on this quality.”

On memberships

Funnily enough, for a publication that’s member-supported and should have a paywall that kicks in at some point, more than half of respondents read EUobserver on a daily basis — but 75 percent of respondents also say they are not paying members.

While not opposed to circumventing paywalls (shout out to archive.ph and 12ft.io), this was somewhat surprising — and to be frank, concerning when it comes to funding our publication for posterity. In any case, definitely something we need to keep an eye on and make clearer that our journalism relies on member support, and without it, we cease to exist.

In that sense, it helps that readers also ranked what we could do from our end to make being a supporting member more attractive. Apart from access to the full 20 year archive and daily articles, readers would like a members comment section and interaction with our journalists — both of which are in the works.

What also could help is lowering our price (currently EUR19/month or EUR150/year). Around 75 percent of our readers would like a monthly price point between EUR1 and EUR10 per month.

So let me help you with that right away. If you fill in EDITOR50 when signing up, you’ll get 50 percent off the yearly subscription price, forever.

Most readers, like us, think that independent journalism should be funded by readers and members, closely followed by EU institutions (which should all obviously purchase a group membership to EUobserver), advertisers and philanthropic organisations .

Suggestions for improvements

We also asked readers for ideas on what features we could add to EUobserver’s website. A number of readers suggested a forum where members can discuss articles and policy, which I think is a fantastic idea.

A dedicated app was another commendable (but expensive) idea. Others suggested different ways of organising our news into other categories, ‘a list of apologies for every fake news you posted’, and finally ‘More photos of scantily-clad people? Nope, just kidding. Or just if it may increase subscription revenue.’

I appreciate all the responses, even the negative and jokey ones. It’s your time, and you chose to spend it helping us out. So even to the 70 percent of readers who don’t pay for EUobserver, my thanks are many and everlasting.

In other news, we’re running a themed week on economic growth called Growth Week. In it, we’re exploring what economic growth means and for whom, but also topics like post- and degrowth, other indicators for human progress, and we spoke to some of the leading thinkers.

The Growth Week is tied to an event organised by MEPs called ‘Beyond Growth’, and in collaboration with the European Green Journal.

Now, onwards to the news you should not have missed this week (I’m experimenting with slightly longer recaps of articles here, let me know if that’s good or bad).

Growth Week

Kate Raworth: ‘Boundaries unleash creativity’

Kate Raworth, author of Doughnut Economics, proposes a vision for prosperity beyond growth, arguing that societies should aim to meet everyone’s needs within the planet’s means. She criticizes the current focus on economic growth, especially in wealthy nations, as it often leads to excessive resource consumption and environmental degradation. She also dismisses the notion of green growth as unproven and insufficient to address the climate crisis. Raworth urges a shift in economic thinking, advocating for ecological boundaries, distributive economies, and regenerative practices, with Europe potentially leading the way.

Read it.

Paolo Gentiloni: ‘We still need growth’

In a conversation about the future of the European Union’s economy, European commissioner for economy Paolo Gentiloni and co-president of the Greens/EFA Group in the European Parliament Philippe Lamberts discuss the viability of sustainable growth. Gentiloni believes that growth is necessary to avoid recession and stagnation, and argues for an expanded understanding of growth that includes sustainable development goals. Lamberts, however, questions the feasibility of endless growth, highlighting the need to decouple economic size from its environmental impact. Both agree on the importance of addressing inequality, but differ on the role of growth in achieving this, with Gentiloni pointing to historical periods of reduced inequality during high growth, and Lamberts suggesting that inequality reduction can be achieved through political decisions, not necessarily tied to growth.

Read it.

Investigation

McDonald’s at centre of lobbying blitz against EU packaging waste laws

Fast food giant McDonald’s is leading a major lobbying campaign against new EU laws aimed at reducing packaging waste. Together with packaging producers and trade associations, McDonald’s wrote to European policymakers demanding a pause to legislation promoting reusable packaging. The industry’s opposition is based on claims that the legislation would undermine Europe’s net zero ambitions, despite critics accusing them of promoting scientifically dubious evidence. The lobbying effort has involved funding studies, launching websites, and sponsoring articles attacking the legislation, which aims to tackle the growth in packaging waste and single-use plastic. Critics argue that industry groups are resistant to change due to concerns about profitability and the need for significant investment.

Read it.

Labour

It’s 2023 and still no parental leave for MEPs

Two Italian MEPs, Licia Ronzulli and Daniela Aiuto, brought their babies to the European Parliament during plenary sessions to advocate for women’s employment rights and highlight the challenges faced by mothers. However, the rules of the European Parliament do not recognise maternity or paternity leave for MEPs. Currently, MEPs can take excused absence before or after giving birth, but they lose their right to vote in plenary. Some MEPs are calling for the recognition of maternity leave and the right to vote while being a mother, as well as the possibility of remote voting, which was successfully implemented during the pandemic. Failure to modernise these rules could discourage people, especially women, from pursuing a political career.

Read it.

Migration

EU presidency seeks to place kids and families in asylum detention

Discussions on asylum reform within the EU include proposals to detain families with small children along the borders, shifting responsibility onto countries like Italy and Greece. Critics argue that this approach will lead to more detention, illegal push-backs, and potentially create ghetto-like camps similar to those previously seen on Greek islands. The European Commission’s original proposal sought to exclude families with children under 12 from expedited asylum processes, but the Swedish EU presidency now wants to include them. The proposal faces opposition from the European Parliament, with some MEPs advocating for a higher age limit and emphasizing the need to protect the rights of children.

Read it.

Ukraine

Internal memo highlights glitches in EU’s Russia sanctions

The European Commission’s “whistleblower tool” has been receiving anonymous tip-offs on Russia-sanctions violations, but EU member states are not actively sharing information on frozen assets. The commission has been selective in referring cases to member states for follow-up investigations, relying mostly on customs data rather than hard intelligence to curb circumvention of sanctions. A new IT platform, SIER, is being developed to facilitate information-sharing among EU capitals, but for now, a beta-testing messaging board called FSOR is being used with limited participation. EU countries are discussing new Russia sanctions, but initial proposals have disappointed some frontline countries, and there are challenges in implementing and enforcing sanctions, such as tracking Russian oligarchs’ control over EU companies and minimising job losses.

Read it.

Economy

MEPs call for new budget money, worry about recovery borrowing

MEPs have expressed concerns that the proposed new revenue sources for the EU’s EUR800bn Covid-19 recovery fund will not be sufficient to cover borrowing costs. Repayments and borrowing costs are estimated to be at least EUR15-20bn per year until 2058. The European Parliament called on the European Commission to present new proposals for additional revenues by the third quarter of 2023. The Commission’s proposed revenue sources, including the carbon market, a carbon border levy, and a tax on large multinationals, are expected to generate only around EUR6.5bn per year, falling short of the needed amount. MEPs suggested potential new sources of revenue, such as a financial transaction tax, a digital levy, and a fair border tax.

Read it.

As always, thank you to all new subscribers to this newsletter, and my various inboxes are open for feedback, suggestions, tips, leaks, ideas and gossip. And don’t forget to become a member (or subscribe to our daily newsletter) to support our work.

See you next week,

Alejandro

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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This WEEK, The Focus Is On Keeping China At Arms’ Length

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Even though you may still be recovering from the Eurovision grand final on Saturday, politics continues to happen.

This week, the focus of politicians and policymakers will be on Japan where G7 leaders are expected to gather on Saturday and Sunday (19-20 May).

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This comes after one the most important elections of this year, when voters in Turkey cast their votes in a presidential vote on Sunday.

Kemal Kilicdaroglu – the main challenger of Turkish President Tayyip Erdoan – accused Moscow last week of interfering in the Turkish election.

Charles Michel, President of the European Council and Ursula von der Leyen, President of the EU Commission will be speaking with journalists in Brussels on Monday (15th May) ahead of G7.

The G7 wants to send a message to China by announcing a shared effort to counter “economic pressure.” The EU hopes to avoid becoming a vassal in a US-China conflict, as French President Emmanuel Macron recently said.

Last week, EU Foreign Ministers discussed a paper on Beijing that warned of “critical dependence” on China, which “leaves us vulnerable to weaponisation or coercion” when it comes to high-tech fields such as renewable energy and communication technologies, raw materials, and vaccines.

Japan, this time the host country of the G7, has led new efforts to diversify the supply chains away form China by building partnerships with low and middle income countries through investment and assistance.

The EU Finance and Economic Ministers will meet in Brussels on Monday and Tuesday (15-16 May).

The EU Commission’s Spring Economic Forecast is expected to be discussed. They will also discuss the progress of the digital euro and banking union.

The EU diplomats will continue to discuss the new proposal for sanctions against Russia, which aims to stop Moscow from circumventing sanctions through neighbouring countries.

There are concerns that sanctions will push these countries closer towards Moscow. The EU’s proposals will impact Central Asian states such as Uzbekistan, Kazakhstan and Uzbekistan.

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