The summer of 2024 was a tipping point for many destinations in Europe, as soaring visitor numbers caused tourism to become a burden rather than a benefit.

With mass tourism showing no signs of slowing in 2025, many hotspots have brought in measures to mitigate its negative effects.

Some moves seemed obvious: limiting cruise ships, increasing tourist taxes and capping visitor numbers.

But other efforts to curb visitor numbers have made headlines thanks to outside-the-box thinking from both officials and residents.

Here are some of the strangest overtourism measures that have been brought in so far this year.

Notting Hill residents paint iconic coloured houses black

Notting Hill, a neighbourhood in West London, first gained tourist fame in the 90s thanks to the eponymous romantic film starring Julia Roberts and Hugh Grant.

More recently, its photogenic, candy-coloured houses have made the area a social media darling.

But the crowds of snap-happy tourists have begun to frustrate residents, who are raising complaints about litter, noise and a lack of privacy.

Locals report incidents of influencers walking up to front doors to take pictures, setting out picnics, and even asking one homeowner to go inside so as not to ruin a photo.

Now, some residents have resorted to painting their houses in less eye-catching hues like black and grey to deter the cameras.

Homeowners have also erected ‘quiet zone’ signs and hung chains and ropes in front of the stairs leading up to their front doors.

Police check hikers’ footwear in Italy’s Cinque Terre

Italy’s Cinque Terre is famous for its sunny-coloured, cliff-clinging villages linked by vertiginous walking paths.

The hiking routes draw thousands of visitors in spring and summer, to the extent that the Cinque Terre national park authorities have had to introduce safety measures.

As well as introducing one-way systems, park authorities brought in a ban on open or smooth-soled footwear (like flip-flops) in 2019.

Inappropriate shoes can cost a would-be hiker a fine ranging from €50 to €2,500.

In the latest online guidelines for visiting the park, officials now say checks will be carried out by police to ensure walkers are properly kitted out.

Barcelona creates special selfie zone at Sagrada Familia

Until recently, Plaça Gaudí, the square in front of the Sagrada Familia church, had been exploited by tourists for a TikTok trend that caused considerable disruption.

It involved visitors balancing their phones on metro escalators to film themselves while the iconic monument appeared in the background. The trend led to tourists clogging station exits and was eventually banned.

Barcelona city council has now decided to construct a special zone beside the Sagrada Familia where visitors can take a breather – and a selfie – before entering the church.

The 6,200-square-metre ‘anteroom’ will be located between the Nativity façade of the basilica and Plaça Gaudí on Carrer de la Marina.

Benidorm cracks down on renting mobility scooters

In the Spanish resort town of Benidorm, authorities have announced hefty fines for the inappropriate use of mobility scooters.

Police say tourists have been renting the vehicles for fun and without proper insurance, and driving around at dangerous speeds.

The council has now emphasised that the use of mobility scooters is strictly limited to those with a genuine need.

Visitors violating the rules face fines of up to €500.

By&nbspEuronews Travel

Published on 06/06/2025 – 14:07 GMT+2

Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.

Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.

The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.

The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.

Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.

The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.

Norway is experiencing a tourism boom

As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.

Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.

Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.

A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.

The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.

Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.

As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.

The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.

It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.

Fires are common, but they haven’t slowed tourism

The risk of wildfire is nothing new for the Canary Islands.

The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.

Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.

This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.

But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.

In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.

Concerns about overtourism mount amid record arrivals

While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.

In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.

Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.

The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday  lets, the cost of living soars and wages stagnate.

Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.

Tenerife still reigns supreme

After welcoming seven million tourists in 2024, Tenerife remains the most visited island.

Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.

As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.

But authorities remain focused on prevention this year.

More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.