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AI, innovation and emerging markets: What to expect from Arabian Travel Market 2025

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As technology, emerging destinations and demand for luxury travel reshape the global tourism industry, all eyes turn to Dubai for the Arabian Travel Market (ATM) 2025, the Middle East’s leading travel and hospitality trade show.

Taking place from 28 April to 1 May at the Dubai World Trade Centre, 2,600 exhibitors are expected at this year’s ATM, including tourism boards, airlines, hotels and tech providers from across the globe.

With ministers, executives and entrepreneurs also in attendance, ATM is a key moment in the industry’s calendar for trendspotting, deal-making and planning.

It also offers a front-row seat to what’s next for travel worldwide.

ATM offers a record-breaking platform for global tourism

Now in its 32nd edition, ATM has evolved into one of the most influential events in the industry.

Last year’s 2024 edition set a new benchmark, welcoming over 46,000 attendees from more than 160 countries. The record-setting numbers reflected renewed global interest in Middle Eastern destinations, as well as a wider industry shift toward technology and transformation.

The 2025 event continues this momentum with a full schedule of panel talks, networking events and exhibitions spanning sectors from aviation and accommodation to wellness, hospitality and MICE (meetings, incentives, conferences and exhibitions).

Innovation and entrepreneurship take centre stage

This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” sets the tone for a programme focused on how the industry can adapt to changing expectations.

Artificial intelligence will also take centre stage, with sessions exploring how AI is reshaping customer service, itinerary planning, flight scheduling and more.

Panellists such as Cassie Kozyrkov, Google’s first chief decision scientist and a renowned AI expert, and Paul Griffiths, CEO of Dubai Airports, are lined up for sessions discussing technology in the age of disruption and innovation.

Startups will play a prominent role, too. The ATM Start-Up Pitch Battle returns, offering early-stage companies a high-profile platform to pitch their ideas to investors.

Meanwhile, many brands are expected to showcase tools aimed at improving efficiency and personalising the travel experience – key trends in luxury travel, especially.

Luxury travel and regional ambitions shape the future of the industry

Outside of AI, expect luxury travel to dominate discussions.

The sector is surging, with estimates that it could reach €3 trillion by 2032, led by high-net-worth individuals from key markets in the Middle East and Asia.

As these travellers seek increasingly bespoke and exclusive experiences, exhibitors representing top-tier hospitality brands and destinations are responding with curated packages, high-end partnerships and locally rooted strategies.

ATM will also explore how luxury tourism can align with sustainability and community inclusion, as well as the ways emerging destinations are benefiting from improved connectivity and the development of boutique and eco-minded experiences.

The event is also a platform for policy. This year, leaders from across the Gulf are expected to convene to discuss issues ranging from visa reform to tourism investment and infrastructure.

As countries in the Gulf Coast region, including Saudi Arabia, the UAE and Qatar, expand their tourism ambitions, these discussions could help to shape a cohesive regional approach at a pivotal moment.

For those working in travel tech, hospitality, policy and more, ATM 2025 is shaping up to be a first look at tourism’s future – and a showcase of the people and places preparing to lead it.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Vietnam is introducing a 10-year golden visa. Here’s what we know so far

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Vietnam has announced it will introduce a new 10-year golden visa programme.

The Southeast Asian country is looking to attract long-term residents, investors and professionals from around the world.

It hopes, in turn, that this will bolster Vietnam’s tourism sector and economy.

Here’s everything we know so far about the golden visa.

Vietnam’s new golden visa aims to attract foreign investors

Vietnam is experiencing an economic boom, making it increasingly attractive as a destination for high-net-worth foreigners.

Authorities are looking to capitalise on this with new visas that offer renewable residency to those interested in investing in the country’s tourism sector and economy.

There are three proposed categories, according to news site Financial Express.

The golden visa has a term of 5-10 years, with the possibility of extension. The investor visa has a term of 10 years, with a roadmap to become a permanent resident after 5 years. The ‘Talent Visa’, aimed at highly skilled professionals in rapid growth sectors, has a term of 5 years, with a simple renewal process.

Applications for the visa are expected to be available entirely online, with no requirement for embassy appointments.

Visa procedures for tourists and business travellers on short trips have also been streamlined, simplified and digitised.

Vietnam offers affordability and culture

Beyond investment opportunities, Vietnam is positioning itself as a vibrant and affordable place to live, with quality services.

Major cities such as Ho Chi Minh City, Hanoi, and Da Nang are rich in culture and offer international schools and housing options that are attractive to foreigners seeking residency.

Vietnam’s push for tourism expansion

Vietnam hopes the golden visa will contribute to its aim to expand tourism.

More than 7.67 million foreign visitors arrived in the country during the first quarter of 2025, marking a 23.8 per cent year-on-year increase, according to figures from the Vietnam National Authority of Tourism.

China and South Korea are Vietnam’s biggest tourism markets, followed by Taiwan, the US and Japan.

European markets are growing, thanks partly to Vietnam’s visa exemption policy. The UK recorded a 20.7 per cent increase in visitors, followed by France (24.7 per cent) and Germany (18.8 per cent).

Vietnam’s tourism authority plans to launch numerous promotional campaigns to help reach its aim of welcoming between 22 and 23 million international arrivals this year.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Canary Islands are experiencing ‘record-breaking’ tourist numbers despite resident protests

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The Canary Islands have been inundated by a ‘record-breaking’ number of visitors so far this year, according to local authority figures.

It’s a blow to the thousands of residents who have come out in force to protest against overtourism and poor working conditions in the hospitality sector.

The archipelago is overwhelmed with holidaymakers in high season, which is putting a strain on local services, bumping up housing costs and threatening the natural environment.

On Tenerife, authorities have announced that a new eco-tax will be introduced next year to protect a popular national park.

Canary Islands see ‘record-breaking’ visitor numbers in March

The Canary Islands received more than 1.55 million foreign visitors in March, up 0.9 per cent on the record set in the same month last year.

The figures were released by the Canary Islands National Statistics Institute (INE) on Monday, which added that the total number of international tourists for the first quarter of 2025 was 4.36 million, an increase of 2.1 per cent year-on-year.

INE also found the first quarter saw ‘the highest spending figures on record’, according to local news site Canarian Weekly.

In March alone, foreign visitors spent €2.43 billion, up 4.5 per cent compared to the same month in 2024. While this may reflect increasing interest in the destination, it is also a result of inflation, industry analysts say.

Canary Islands overtourism protests fail to curb soaring visitor numbers

The tourist influx comes despite dozens of protests staged last year by Canary Island residents against mass tourism.

Similar demonstrations have already taken place this year. Over Easter, around 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierro walked out in a dispute with unions over pay.

On 18 May, the group Canarias Tiene Un Límite (the Canaries have a limit) has planned a protest taking aim at governments and institutions for ignoring the calls of residents to clamp down on visitor numbers.

Tenerife introduces new eco-tax for tourists

A small step has been taken by authorities on Tenerife to mitigate the adverse effects of mass tourism.

The island is introducing an eco-tax in 2026 for non-residents visiting the Teide National Park.

The UNESCO world heritage site has seen unsustainable visitor numbers in recent years, leading to environmental damage, including pollution and erosion.

Private car access to the natural landmark will also be restricted next year, with electric shuttle buses provided instead.

The revenue from the visitor tax will be used to fund conservation projects, Rosa Davila, President of the Tenerife Cabildo, said on Monday.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Where to see the white smoke: What to know about visiting Rome for the conclave

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On Wednesday, 7 May, Roman Catholic cardinals from around the world will be locked inside the Sistine Chapel as the conclave – the storied process to elect a new pope – begins.

Rome and the Vatican City have seen a surge of visitors following the death of Pope Francis on 21 April.

Mourners queued long into the night outside St Peter’s Basilica to catch a glimpse of the pontiff lying in state, and thousands then lined the streets for his funeral procession.

Pope Francis’ death also triggered a series of religious procedures to prepare for his successor, and the world’s eyes are now trained on a chimney which will proclaim the election outcome.

Tourists who have booked to visit Rome in the coming days will experience the city during a rare historical moment, but they should also prepare for heavy crowds and closed attractions.

Here’s what to know about travel disruptions in Rome, or, if you’re planning a trip to witness some of the religious traditions, where you can participate in them.

When will the Sistine Chapel be closed?

Travellers to Rome in the next few weeks should still expect closures, visitor restrictions and crowds at some of the city’s main attractions.

Rome’s key tourist sites within the Vatican – the heart of the Catholic Church – are now absorbed by mourning and reelection procedures.

The conclave, a strictly confidential gathering of cardinals closed inside the Sistine Chapel, begins tomorrow.

As such, the room adorned by Michelangelo’s frescoed tour de force has now closed and will remain so for the entire duration of the process.

It will likely open again a couple of days after the conclave ends, as it has done after the death of previous Popes. As this process can go on for days, it is possible the Sistine Chapel will not reopen before mid-May.

The chapel is accessed through the Vatican Museums. These will remain open to visitors with all other parts accessible, including the Raphael Rooms, according to tour operator Through Eternity Tours.

Tours of the Necropolis of the Via Triumphalis and the Vatican Gardens are suspended for security reasons, however, as the cardinals are bused back and forth from the chapel to their accommodation through the grounds.

The Vatican Museums states that all tickets, including for the Sistine Chapel, are non-refundable and dates, times or names cannot be modified.

If you have purchased tickets through a third-party operator, you should check their website or contact them about refunds or date changes.

Visiting for the conclave? Where to see the white smoke

While it may be disappointing to forgo seeing the Sistine Chapel, a visit in this period can also be a once-in-a-lifetime experience (the Italian expression for ‘once in a blue moon’ is ‘every time a pope dies’).

In fact, media crews and thousands of visitors will be packed into St Peter’s Square and the surrounding area from tomorrow.

They’ll be hoping to glimpse the symbolic smoke from the Sistine Chapel chimney and the first appearance of the new pope at the loggia (balcony) of St Peter’s Basilica to deliver the Urbi et Orbi blessing.

The colour of the smoke indicates the outcome of voting rounds – black for inconclusive, white for the successful election of a new pope.

According to the National Catholic Reporter, you can see the smoke from the chapel twice daily – around noon after the first two ballots and again at 7 pm after the last round of voting.

White smoke might appear earlier, at around 10.30 am or 5.30 pm.

St Peter’s Square will likely be very difficult to access during the process, but religious artefact vendor Mondo Cattolico has shared several other locations to witness the historic moment.

Via della Conciliazione, the main avenue leading into the square, provides a broad view, ideal for those arriving later or seeking a wide perspective on the gathering.

Piazza Pio XII, just outside St. Peter’s Square, offers a less crowded experience while still maintaining a full view of the basilica. Ponte Sant’Angelo and the terrace of Castel Sant’Angelo give a panoramic view of the Vatican skyline and the rising smoke.

The vendor also suggests seeking out nearby rooftop terraces of hotels and cafes that provide unique angles on the conclave’s defining moment.

Long queues and dress codes for St Peter’s Basilica

Crowds and queues around the Vatican are still heavy, especially given the celebrations for the Catholic Church’s 2025 Jubilee Year are already drawing an increased number of visitors.

Pope Francis has now been buried in the Basilica of Santa Maria Maggiore, but those wanting to visit St Peter’s Basilica should still expect long wait times and heightened security.

The dress code for visiting the sacred site is being strictly enforced. This includes having shoulders and knees covered and avoiding wearing short skirts, shorts, flip-flops and sleeveless tops.

Tourists should also expect crowds at the Basilica of Santa Maria Maggiore, a majestic UNESCO-designated sanctuary containing a piece of the Holy Crib and a venerated icon of the Virgin Mary as the protector of the Roman people.

Rome flight and hotel prices soar

With visitors from around the world descending on Rome, prices have seen a sharp uptick. If you are planning a short-notice trip to participate in some of the events, you should expect higher flight fares.

“We’ll definitely see an increase in flight prices to Rome and to Italy over the next few weeks, as the faithful flock to pay their respects and potentially to see the announcement of the new Pope,” Angus Kidman, travel expert at Finder, told Australian site news.com.au.

Hotel prices in Rome are also likely to rise as demand increases, says Tim Hentschel, the co-founder and CEO of travel company HotelPlanner, while some shops and restaurants may be closed as a sign of respect.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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