Travel
Give back while you travel: Fiji’s ‘Loloma Hour’ invites visitors to help protect paradise
Forget your average happy hour. Fiji wants travellers to trade sundowners for something more meaningful.
The Pacific Island nation’s ‘Loloma Hour’ invites visitors to spend at least one hour of their trip giving back to the environment or local communities.
Whether it’s replanting mangroves, taking part in a beach clean-up or learning to make traditional crafts alongside Fijian villagers, the goal is simple: leave the islands better than you found them.
“True happiness comes not just from what you take, but what you give,” says Srishti Narayan, chief marketing officer at Tourism Fiji.
What is Loloma Hour?
‘Loloma’ is a Fijian word meaning generosity driven by love, and the new programme reflects that spirit.
Rolled out across dozens of eco-minded hotels, resorts and tour operators, Loloma Hour is part of Fiji’s wider strategy to preserve its cultural heritage and natural ecosystems while creating meaningful exchanges between travellers and locals.
The initiative supports activities that align with four key pillars: wildlife conservation, community support, reef protection and coastline care. Guests might join a coral planting session, participate in iguana conservation walks, take part in reef-safe snorkelling or attend a village storytelling event.
The aim is for tourists to contribute at least 5,000 volunteer hours across the country this year.
Tourism with purpose is on the rise
Fiji’s bet on mindful travel taps into a growing trend.
According to a 2023 Booking.com survey, 76 per cent of global travellers say they want to travel more sustainably.
In Europe, the demand is especially high, and operators are answering the call. Five of the 10 most sustainable destinations in 2024 were in Europe, according toLonely Planet, and destinations like the Faroe Islands and Normandyhave been praised for pioneering community-based and regenerative tourism programmes.
From Thailand toGreenland, tourism boards and private operators alike have started rethinking everything frominteractions with wildlife todiving excursions to make them more purposeful.
Among them, Fiji’s Loloma Hour stands out for its cultural framing – rooted in love rather than obligation.
But it also has a deeper meaning. The Pacific Islands are on the frontlines of the climate crisis, pressed with rising sea levels, coral bleaching and extreme weather events. With tourism making up about 40 per cent of Fiji’s GDP, turning tourism into a tool for change isn’t just good policy. It might also be essential for the country’s future.
Where guests can get involved
From five-star hideaways to barefoot eco-resorts, 21 properties across Fiji are currently taking part in Loloma Hour – each offering different activities.
At Six Senses Fiji, guests can swim through coral nurseries with experts, plant native trees or tour the resort’s organic gardens. The Jean-Michel Cousteau Resort offers marine education sessions led by in-house biologists.
On islands like Malolo and Wakaya, guests can document vulnerable manta ray populations while diving or join mangrove replanting sessions and beach clean-ups.
“Loloma Hour gives visitors a chance to help preserve what makes Fiji so special – its people, environment and traditions,” says Narayan.
Travel
Norway to introduce tourist tax amid record visitor numbers and overtourism concerns
By Euronews Travel
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Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.
Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.
The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.
The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.
Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.
The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.
Norway is experiencing a tourism boom
As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.
Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.
Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.
A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.
The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.
Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.
Travel
Wildfire warnings issued in the Canary Islands as millions prepare to holiday there
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As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.
The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.
It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.
Fires are common, but they haven’t slowed tourism
The risk of wildfire is nothing new for the Canary Islands.
The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.
Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.
This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.
But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.
In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.
Concerns about overtourism mount amid record arrivals
While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.
In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.
Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.
The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday lets, the cost of living soars and wages stagnate.
Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.
Tenerife still reigns supreme
After welcoming seven million tourists in 2024, Tenerife remains the most visited island.
Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.
As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.
But authorities remain focused on prevention this year.
More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.
Travel
Violent turbulence hits Ryanair flight in Germany, forcing an emergency landing and injuring 9
By Euronews Travel with AP
Published on
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Severe storms in southern Germany forced a Ryanair flight to make an emergency landing late Wednesday after violent turbulence injured nine people on board, German police said in a statement Thursday.
The flight, travelling from Berlin to Milan with 179 passengers and six crew members, encountered turbulence so intense around 8:30 pm that the pilot was forced to make an unscheduled landing at Memmingen Airport in Bavaria.
Eight passengers and one crew member were hurt.
Three people were taken to the hospital in Memmingen for treatment; the other injured people were released after receiving outpatient treatment. As a precaution, all passengers were checked for injuries by the emergency services.
Authorities did not permit the plane to continue flying, and the airline arranged bus transport for passengers. Milan is about 380 kilometres south of Memmingen.
More bad weather expected in Germany
Elsewhere in the region, storms damaged several homes in Ulm, Baden-Württmberg, according to the German news agency dpa.
In the Donaustetten district, strong winds tore roofs off multiple row houses, rendering them uninhabitable, though no injuries were reported. Fire officials suspect a small tornado or waterspout caused the damage. The German Weather Service (DWD) is investigating, according to dpa.
Storm-related emergency calls also came from other areas in southern Germany, where damage was mostly limited to fallen trees and flooded basements.
The DWD warned of further storms on Thursday, 5 June, with hail, strong winds, and localised heavy rain expected.
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