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‘Fundamental for tourists’ trust’: Why Italy is cracking down on fake hotel and restaurant reviews

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Italy’s new rules aim to tackle both mistaken and malicious reviews by requiring proof of a visit and banning incentives for positive comments.

Alessandro Gilmozzi is a famed chef and president of the Ambasciatori del Gusto (Ambassadors of Taste) association, which promotes culinary excellence in Italy.

He is also one of the leading proponents of Italy’s crackdown on fake hotel and restaurant reviews, which is pushing for stricter regulations for both consumers and businesses.

“Someone once wrote that he ate a panna cotta in my restaurant,” the owner of two-Michelin-starred El Molin told the Italian daily La Repubblica, “but I’ve never made that dessert.”

Gilmozzi discovered that the reviewer had never been to his restaurant and had simply made a mistake. “But you can also do damage, even in error,” the chef said.

Italy is tackling the problem of both mistaken and malicious reviews with new rules requiring proof of a visit and banning incentives for positive comments.

“Today marks an important step for the protection of our businesses,” Daniela Santanché, Italy’s tourism minister, told the media when introducing the legislation.

“Reviews, which thanks to this regulatory intervention will actually be truthful, are fundamental for the success of companies and for the trust of consumers and tourists.”

But how widespread is this problem across Italy, and what is already being done to tackle fake reviews?

‘Fighting fake reviews is crucial to protect customers’

False or manipulated content impacts between 6 and 30 per cent of the revenue of businesses in the hospitality and tourism sector, according to Italy’s ministry of enterprises. Many hotels contacted by Euronews Travel have had their own personal experiences of receiving reviews like this.

“Like many establishments in the industry, we too have encountered reviews that do not reflect a real experience or are clearly influenced by external factors, such as unfair competition or expectations not aligned with the service offered,” says Simona Lollini, Director of Revenues at Palazzo di Varignana, a hotel in the hills just outside Bologna.

“Sincere and authentic reviews are essential not only to ensure fairness, but also to allow our potential guests to understand our real positioning and the value of the experience we offer.”

Forte Village on the island of Sardinia says it has also received unfair and misleading reviews.

“Unfortunately, there are a growing number of cases that then prove to be fake information from guests looking to receive benefits from the hotels as a result, or by people who have never stayed at the property,” the resort says.

“Fighting fake reviews is crucial to protect consumers and provide businesses with effective tools against unfair competition.”

What are Italy’s new rules on writing hotel and restaurant reviews?

In January, the Italian government proposed a draft law to clamp down on misleading or damaging reviews about the country’s hotels, restaurants and tourist attractions.

Fake reviews are already illegal in Italy, but the country is stepping up its regulations to try and stop them from being left in the first place.

The legislation, which is still to be approved by parliament, will require anyone wanting to write a review to demonstrate proof of their visit – such as a receipt – and provide verifiable ID.

Reviews will have to be written within 15 days of a visit and should be detailed, transparent and relevant to the experience.

The draft law prohibits the practice of paid-for or incentivised reviews – such as offering customers freebies in exchange for positive appraisals – and selling content.

It also allows for the right to reply to comments, with establishments able to request their removal if deemed false or misleading.

Businesses will be able to ask for reviews that are more than two years old to be taken down as well as those that are no longer relevant (a comment about a hotel not having a lift that has now been installed, for example).

It is not yet clear how review sites such as Booking.com and Tripadvisor will account for the new rules, such as the requirement for proof of visit.

“We have long had in place a reviews system where only customers who have booked a reservation through our platform are able to leave a review, while enabling accommodation owners to respond to comments left by customers. We are monitoring the development of this law and how it applies to us,” Booking.com told Euronews Travel.

‘There seems to be a certain carelessness in leaving negative reviews’

Fines for violating the new rules will reportedly be between €5,000 and €10 million. The hefty sums reflect the frustrations of hospitality businesses, which say that, thus far, misleading comments have gone unpunished.

“There is perhaps an imbalance between the ‘right/power’ of customers to leave negative reviews and the ‘right/power’ of the company to defend itself,” says Mauro Brasioli, communication and distribution manager for AG Hotels.

“In general, there seems to be a certain carelessness in leaving negative reviews probably because there’s no risk involved; upon closer inspection, even when it’s proven that the review is false, the customer remains unpunished (except for complicated, lengthy legal cease and desist actions) but the damage to our image, albeit temporary, remains.”

Who will decide whether a review is fake or not isn’t yet clear, but the responsibility of checking content and issuing eventual fines will be given to the anti-trust watchdog Italian Competition Authority (Autorità garante della concorrenza e del mercato).

‘One step ahead of the bad actors’

Travel booking and review site, Tripadvisor, recently released its annual transparency report, which shows that fighting fake reviews is a concern across the board, not just in the Italian tourism sector.

“Tripadvisor continues to tackle fraudulent activity, including fake reviews that are designed to manipulate business listings’ ratings and rankings,” the company wrote in its report.

“Through a combination of advanced technology, human analysis, and community engagement, Tripadvisor successfully safeguarded travellers from 2.7 million fraudulent reviews in 2024.”

Around 9,000 businesses received warnings for engaging in incentivised reviews – where businesses ‘bribe’ customers or ‘reward’ employees for positive ratings – the report added.

360,000 removed reviews were linked to employee incentive programs, where businesses offer rewards to their own staff in exchange for positive feedback.

“With fraudulent review schemes evolving, Tripadvisor has strengthened its fraud detection models and reinforced policies that lead to penalising businesses on our platform, continuing to stay one step ahead of the bad actors,” the company said.

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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‘Leave them where they belong’: Bruges implores tourists to stop stealing cobblestones

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Tourists have been caught smuggling all kinds of stolen souvenirs home from holidays, from artefacts picked up in Pompeii to sand from Italy’s famous pink beach on the island of Sardinia.

The Belgian city of Bruges is the latest victim of keepsake crime, but the item visitors have taken a fancy to is unexpected.

The city council has reported the theft of dozens of cobblestones from the city centre, and suspects tourists are the culprits.

Tourists suspected of pilfering Bruges’ cobblestones

Bruges’ cobblestones are increasingly being pilfered from well-known spots in the UNESCO-designated historic centre, public property councillor Franky Demon reported this week.

“At iconic locations such as Minnewater, Vismarkt, Markt and Gruuthusemuseum, it is estimated that 50 to 70 pieces of cobblestone disappear every month. And that number could be even higher,” Demon told press.

“The phenomenon increases significantly, especially during busy tourist periods such as spring and summer,” he added.

For this reason, authorities suspect visitors are pocketing the stone as souvenirs.

‘Leave that cobblestone where it belongs’

As well as damaging a valuable part of the city’s heritage, the stolen stones have created safety issues.

The gaps from removed stones present trip hazards for pedestrians – and are costly to repair.

“It’s unfortunate that our employees constantly have to go out to fix potholes and loose stones. This causes a lot of additional work and costs: about 200 euros per square metre of reconstruction,” explained Demon.

The councillor urged visitors to respect the historical environment of Bruges.

“We simply ask for respect. Anyone walking through Bruges crosses centuries of history. Leave that cobblestone where it belongs,” he said.

Bruges’ cobblestones are apparently not the only sought-after street souvenir.

Along the famous Paris-Roubaix cycling route, tourists are known to pilfer parts of the pavement.

While Rome’s iconic ‘sampietrini’ – cobblestones made of solidified lava – have also disappeared into suitcases over the years.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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‘Inequality and infinite growth’: Canary Islands anti-tourism protests reignite amid record arrivals

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This weekend, residents of Spain’s Canary Islands are coming out in force to protest against mass tourism.

People on the archipelago have been growing increasingly vocal about its struggles with visitor numbers.

Last year, locals held multiple protests to highlight overtourism’s strain on local infrastructure and housing availability. They look set to continue again this summer as residents say little has been done to tackle the problem.

Protests planned across Spain against overtourism

On Sunday, 18 May, residents of the Canary Islands will take to the streets to join protests organised by campaign group Canarias tiene un límite (The Canary Islands have a limit).

Demonstrations will be held on all the islands of the archipelago as well as in several cities across Spain.

Protests will begin at 11 am on the seven main Canary Islands – El Hierro, La Palma, La gomera, Tenerife, Gran Canaria, Lanzarote and Fuerteventura – and at 12pm on mainland cities including Barcelona, Madrid and Valencia.

Residents in the German capital of Berlin are also planning to take to the streets in solidarity.

Why are residents of the Canary Islands protesting?

The organisers say they are protesting to oppose the current economic model “based on overtourism, speculation, inequality and the infinite growth on very limited land”.

Instead, they want a transition to a people-centred, environmentally responsible model that respects the archipelago’s ecological and social needs.

Specifically, they are calling for a halt to destructive hotel projects across the islands and the building of a motor circuit on Tenerife; a moratorium on new tourist developments; guaranteed access for residents to healthcare and housing; and a functional ecological tourist tax.

The group also wants the immediate introduction of measures to curb marine pollution and the creation of an environmental restoration law.

Canary Islands receive record number of tourists in March

Earlier this month, authorities announced that the Canary Islands received more than 1.55 million foreign visitors in March, up 0.9 per cent on the record set in the same month last year.

The figures were released by the Canary Islands National Statistics Institute (INE), which added that the total number of international tourists for the first quarter of 2025 was 4.36 million, an increase of 2.1 per cent year-on-year.

The tourist influx comes despite dozens of protests staged last year by Canary Island residents against mass tourism.

Similar demonstrations have already taken place this year. Over Easter, around 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierro walked out in a dispute with unions over pay.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Crete earthquake: Is it safe to travel to the Greek island following tsunami warning?

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A 6.0 magnitude earthquake struck off the coast of the Greek island of Crete early this morning, Wednesday 14 May.

Authorities issued a tsunami alert in the area shortly after the tremor, which was felt as far away as Israel, Syria and Egypt.

Tourists are being warned to stay away from coastal areas in the popular holiday spot.

Here is the latest travel information from the local government.

Tourists in Crete urged to move away from coastlines

The earthquake was at a depth of 35 kilometres with its epicentre near the islands of Kasos and Karpathos in the Aegean Sea.

Greece’s Ministry for Climate Crisis and Civil Protection issued a precautionary tsunami warning for the area, including the east coast of Crete and the island of Rhodes.

Authorities urged residents and tourists on the island to keep away from the coastline and move to higher ground.

“A magnitude 5.9 earthquake occurred 48km SE of Kasos. Risk of possible Tsunami in your area,” the Ministry posted on its X account this morning. The magnitude was later updated to 6.0.

“Move away from the coast immediately. Follow the instructions of Local Authorities.”

Samaria Gorge, one of Crete’s most popular hiking routes, is temporarily closed as officials check for any damage done to the route.

“The Natural Environment and Climate Change Organisation announces that due to the earthquake that occurred today south of Kasos, the gorge will remain closed to visitors in order to check the route for possible rockfalls,” authorities said. “A further announcement will be made late this afternoon.”

Crete earthquake: Is it safe to travel and am I entitled to compensation?

Foreign governments have not issued travel advisories as yet, so it is currently still considered safe to visit Greece and its islands.

This also means that, should you choose not to go ahead with your trip, you are unlikely to receive compensation.

Depending on your travel insurance policy, you may be able to receive a refund for some or all of your trip if it includes compensation for cancellations due to natural disasters. Check with your provider and read your terms and conditions carefully.

There have been no reports so far of injuries or major damage from the earthquake, but authorities are monitoring the situation closely and have warned people should remain vigilant.

If you are on holiday in or about to travel to Crete, Kasos or Karpathos, make sure you stay up to date with the latest information.

Crete and its surrounding region are considered one of Europe’s most seismically active zones.

In October 2021, a 6.3 magnitude earthquake shook the island just weeks after another tremor killed one person and injured several others.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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