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2025 holidays are selling fast: What you need to know about when to book and when to go

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Travel agents have welcomed high demand in the first weeks of the year, but is January really the best time to book your 2025 travel?

As Europe shivers in the cold, its residents are dreaming of sunny getaways and foreign adventures. Not only dreaming but booking their 2025 breaks in record numbers, according to the travel industry.

January is often a busy month for travel bookings as holiday companies tout tempting deals to rival the high street’s New Year offers. But there’s one particular day that traditionally sees a flurry of bookings, and this year it was last Saturday.

Dubbed ‘Sunshine Saturday’ by British travel agents, the first Saturday after the first full week in January typically sees more bookings than any other day this month.

2025 has been no exception, with multiple travel companies logging record sales last weekend. Does that mean all the deals are already gone, or is there a better time to book your 2025 travel?

Record sales across multiple travel companies

Tour operator Hays Travel broke records on both Saturday and Sunday, with more than a third of bookings made by customers new to the company.

“People continue to prioritise their annual holiday and we are seeing a small upturn in average spend,” says Jonathon Woodall-Johnston, Hays Chief Operating Officer.

British self-catering provider Hoseasons had a booming weekend too, with lodge and park bookings up 19 per cent on Sunday 12 January. The only day with more sales in its history was the day the UK relaxed its COVID lockdown restrictions in 2021.

Its sister brand, cottages.com, also had a record day on Sunday. Bookings for spring breaks were up 25 per cent year-on-year, the company says, noting a high demand for properties with hot tubs.

Adventure travel is in demand too, with Dnata Travel Group’s adventure brand Incredible Journeys recording its best-ever day for calls and bookings.

Incredible Journeys said that, on Monday 13 January, they took 37 per cent more calls than the same day last year. Japan, up 80 per cent, was the fastest-growing destination booked, alongside Kenya and Sri Lanka.

In fact, across the Dnata Travel Group, which also includes Gold Medal, Pure Luxury and Cruise Plus, all the brands had a record-breaking start to the year.

“Our brands have seen a strong start to peaks,” said Simon Applebaum, Managing Director of Dnata Travel Group. “Our web sales are +40 per cent year on year which is really promising to see.”

Should you book your 2025 travel early?

UK travel company Barrhead Travel reported that, even in the first week of January, bookings had overtaken the demand they saw in 2024. Sales are mostly for summer 2025, although December is also selling well.

“January remains one of the best times to book a holiday as it’s the time of year where most operators, airlines and cruise lines offer significant savings and added value,” notes Jacqueline Dobson, President of Barrhead Travel.

“With demand for travel at an all-time high, booking early also means that you’re more likely to get your first choice of accommodation.”

Consumer company Which? stresses the importance of booking early too. Research published last year showed that a week-long holiday in Portugal would save around €200 when booked eight months in advance compared with two weeks out.

Holidays to Italy in the peak August weeks could be €165 per person cheaper eight months out, and Croatia attracted a €115 saving under the same rule.

When is the best time to book 2025 travel?

Package holiday seekers could benefit from this eight-month rule when booking for summer 2025.

Which? considered the price of some 24,000 package holidays, noting that “it’s no surprise that the biggest average savings, of the eight months we tracked prices for, were for bookings made in December or January.”

But there was an anomaly in the data, and it related to some of the most popular destinations in Europe. For the Balearic Islands, Canary Islands, mainland Spain and Turkey, a second booking window in May was shown to be even cheaper than early-year booking.

In Bulgaria and Cyprus, booking just weeks before departure was where the cheapest price point lay. Which? Explained this saying it was “probably because tour operators had overestimated the demand for these destinations.”

When it comes to unpackaged holidays, booking site Kayak has some advice on when to book, and when to stay.

For a city break, starting a hotel stay on a Sunday can be lucrative. The travel site’s data shows a 7 per cent saving over other days of the week. Fridays should be avoided, with average prices coming in 8 per cent higher.

Resort hotels and leisure stays benefit from midweek arrivals, with prices for a Tuesday up to 4 per cent cheaper than the average. Thursday is the most popular day to check in, commanding a 2 per cent price uptick as a result.

Flexibility pays, and leaving it until the last minute can unlock significant savings.

“Hotel pricing doesn’t favour planners,” says Kayak. “One reason is that hotels typically have a 24- to 48-hour cancellation window. When travellers cancel close to their date, the hotel would rather put heads in beds than leave the room empty.

Booking platform VRBO assessed booking trends in the holiday home market. It recommends booking in February, noting “By April, over 70 per cent of summer stays will be booked.”

It also recommended opting for a ‘shoulder season’ stay – the periods just outside the high season, where good weather can still be had but at a fraction of the cost. Longer stays can also attract a 10 per cent discount, says VRBO.

The site evaluated that, for the Easter holidays, the best time to book is 20 January, with bookings made no later than 3 March.

For summer holidays, booking on the 17 February is recommended, with bookings made no later than 28 April.

When to travel to avoid the crowds

Analysis by aviation intelligence company OAG found that, over the past 15 years, all the busiest air travel days have fallen between 20 July and mid-August (apart from the pandemic years).

In particular, peaks in air travel demand were seen on the second Friday in August, with the first Friday in August also a busy day.

Flying on a Friday in early August isn’t guaranteed to be busy, but travellers are more likely to encounter long queues at airports, and the risk of delays and cancellations runs higher.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Norway to introduce tourist tax amid record visitor numbers and overtourism concerns

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Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.

Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.

The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.

The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.

Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.

The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.

Norway is experiencing a tourism boom

As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.

Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.

Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.

A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.

The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.

Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Wildfire warnings issued in the Canary Islands as millions prepare to holiday there

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As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.

The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.

It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.

Fires are common, but they haven’t slowed tourism

The risk of wildfire is nothing new for the Canary Islands.

The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.

Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.

This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.

But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.

In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.

Concerns about overtourism mount amid record arrivals

While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.

In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.

Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.

The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday  lets, the cost of living soars and wages stagnate.

Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.

Tenerife still reigns supreme

After welcoming seven million tourists in 2024, Tenerife remains the most visited island.

Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.

As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.

But authorities remain focused on prevention this year.

More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.

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  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Violent turbulence hits Ryanair flight in Germany, forcing an emergency landing and injuring 9

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Severe storms in southern Germany forced a Ryanair flight to make an emergency landing late Wednesday after violent turbulence injured nine people on board, German police said in a statement Thursday.

The flight, travelling from Berlin to Milan with 179 passengers and six crew members, encountered turbulence so intense around 8:30 pm that the pilot was forced to make an unscheduled landing at Memmingen Airport in Bavaria.

Eight passengers and one crew member were hurt.

Three people were taken to the hospital in Memmingen for treatment; the other injured people were released after receiving outpatient treatment. As a precaution, all passengers were checked for injuries by the emergency services.

Authorities did not permit the plane to continue flying, and the airline arranged bus transport for passengers. Milan is about 380 kilometres south of Memmingen.

More bad weather expected in Germany

Elsewhere in the region, storms damaged several homes in Ulm, Baden-Württmberg, according to the German news agency dpa.

In the Donaustetten district, strong winds tore roofs off multiple row houses, rendering them uninhabitable, though no injuries were reported. Fire officials suspect a small tornado or waterspout caused the damage. The German Weather Service (DWD) is investigating, according to dpa.

Storm-related emergency calls also came from other areas in southern Germany, where damage was mostly limited to fallen trees and flooded basements.

The DWD warned of further storms on Thursday, 5 June, with hail, strong winds, and localised heavy rain expected.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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