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2025 holidays are selling fast: What you need to know about when to book and when to go

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Travel agents have welcomed high demand in the first weeks of the year, but is January really the best time to book your 2025 travel?

As Europe shivers in the cold, its residents are dreaming of sunny getaways and foreign adventures. Not only dreaming but booking their 2025 breaks in record numbers, according to the travel industry.

January is often a busy month for travel bookings as holiday companies tout tempting deals to rival the high street’s New Year offers. But there’s one particular day that traditionally sees a flurry of bookings, and this year it was last Saturday.

Dubbed ‘Sunshine Saturday’ by British travel agents, the first Saturday after the first full week in January typically sees more bookings than any other day this month.

2025 has been no exception, with multiple travel companies logging record sales last weekend. Does that mean all the deals are already gone, or is there a better time to book your 2025 travel?

Record sales across multiple travel companies

Tour operator Hays Travel broke records on both Saturday and Sunday, with more than a third of bookings made by customers new to the company.

“People continue to prioritise their annual holiday and we are seeing a small upturn in average spend,” says Jonathon Woodall-Johnston, Hays Chief Operating Officer.

British self-catering provider Hoseasons had a booming weekend too, with lodge and park bookings up 19 per cent on Sunday 12 January. The only day with more sales in its history was the day the UK relaxed its COVID lockdown restrictions in 2021.

Its sister brand, cottages.com, also had a record day on Sunday. Bookings for spring breaks were up 25 per cent year-on-year, the company says, noting a high demand for properties with hot tubs.

Adventure travel is in demand too, with Dnata Travel Group’s adventure brand Incredible Journeys recording its best-ever day for calls and bookings.

Incredible Journeys said that, on Monday 13 January, they took 37 per cent more calls than the same day last year. Japan, up 80 per cent, was the fastest-growing destination booked, alongside Kenya and Sri Lanka.

In fact, across the Dnata Travel Group, which also includes Gold Medal, Pure Luxury and Cruise Plus, all the brands had a record-breaking start to the year.

“Our brands have seen a strong start to peaks,” said Simon Applebaum, Managing Director of Dnata Travel Group. “Our web sales are +40 per cent year on year which is really promising to see.”

Should you book your 2025 travel early?

UK travel company Barrhead Travel reported that, even in the first week of January, bookings had overtaken the demand they saw in 2024. Sales are mostly for summer 2025, although December is also selling well.

“January remains one of the best times to book a holiday as it’s the time of year where most operators, airlines and cruise lines offer significant savings and added value,” notes Jacqueline Dobson, President of Barrhead Travel.

“With demand for travel at an all-time high, booking early also means that you’re more likely to get your first choice of accommodation.”

Consumer company Which? stresses the importance of booking early too. Research published last year showed that a week-long holiday in Portugal would save around €200 when booked eight months in advance compared with two weeks out.

Holidays to Italy in the peak August weeks could be €165 per person cheaper eight months out, and Croatia attracted a €115 saving under the same rule.

When is the best time to book 2025 travel?

Package holiday seekers could benefit from this eight-month rule when booking for summer 2025.

Which? considered the price of some 24,000 package holidays, noting that “it’s no surprise that the biggest average savings, of the eight months we tracked prices for, were for bookings made in December or January.”

But there was an anomaly in the data, and it related to some of the most popular destinations in Europe. For the Balearic Islands, Canary Islands, mainland Spain and Turkey, a second booking window in May was shown to be even cheaper than early-year booking.

In Bulgaria and Cyprus, booking just weeks before departure was where the cheapest price point lay. Which? Explained this saying it was “probably because tour operators had overestimated the demand for these destinations.”

When it comes to unpackaged holidays, booking site Kayak has some advice on when to book, and when to stay.

For a city break, starting a hotel stay on a Sunday can be lucrative. The travel site’s data shows a 7 per cent saving over other days of the week. Fridays should be avoided, with average prices coming in 8 per cent higher.

Resort hotels and leisure stays benefit from midweek arrivals, with prices for a Tuesday up to 4 per cent cheaper than the average. Thursday is the most popular day to check in, commanding a 2 per cent price uptick as a result.

Flexibility pays, and leaving it until the last minute can unlock significant savings.

“Hotel pricing doesn’t favour planners,” says Kayak. “One reason is that hotels typically have a 24- to 48-hour cancellation window. When travellers cancel close to their date, the hotel would rather put heads in beds than leave the room empty.

Booking platform VRBO assessed booking trends in the holiday home market. It recommends booking in February, noting “By April, over 70 per cent of summer stays will be booked.”

It also recommended opting for a ‘shoulder season’ stay – the periods just outside the high season, where good weather can still be had but at a fraction of the cost. Longer stays can also attract a 10 per cent discount, says VRBO.

The site evaluated that, for the Easter holidays, the best time to book is 20 January, with bookings made no later than 3 March.

For summer holidays, booking on the 17 February is recommended, with bookings made no later than 28 April.

When to travel to avoid the crowds

Analysis by aviation intelligence company OAG found that, over the past 15 years, all the busiest air travel days have fallen between 20 July and mid-August (apart from the pandemic years).

In particular, peaks in air travel demand were seen on the second Friday in August, with the first Friday in August also a busy day.

Flying on a Friday in early August isn’t guaranteed to be busy, but travellers are more likely to encounter long queues at airports, and the risk of delays and cancellations runs higher.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Deep snow, thick ice and zero delays: Inside the Arctic Circle airports that never cancel a flight

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Flying into Inari in the far north of Finland felt like landing at the end of the world.

In every direction, trees and snow. Now and then, we got a glimpse of warmly lit cabins, and occasionally sprawling resorts, dotted amongst the trees.

It was snowing, and the temperature hovered around five degrees below zero. As we touched down on the icy runway, I’ll admit I felt a flicker of concern about the stopping power of the Finnair Airbus A321 that had brought us up from Helsinki.

But Ivalo Airport was well prepared, and the landing was smooth and uneventful. We rolled gently to the end of the 2,500-metre runway, slowing steadily as the pilots avoided heavy braking in the snowy conditions.

An up-and-coming destination

Ivalo Airport is the gateway to Inari, Finland’s largest municipality by area, but also the most sparsely populated. Part of Finnish Lapland, it offers a wealth of winter experiences, just without the elves or the man in red.

This is a winter wonderland for the more discerning traveller: fantasy-level snowfall, breathtaking landscapes, and endless possibilities for activity—or inactivity. Husky sledding, snowmobiling, skiing, snowboarding, reindeer herding—Inari has it all, and then some.

If you prefer to relax and simply soak up the scenery, you’re in luck. Saunas abound in this frozen land. At the beautiful Star Arctic Hotel, where we stayed, some cabins featured private saunas, while others had full glass ceilings for aurora watching right from your bed.

Here in Saariselkä, accommodation options are plentiful, but the Star Arctic is super convenient for the ski slopes and for the entrance to the longest toboggan run in the country. Plummeting down Kaunispää hill, it descends 1.8 km deep into the forest, dropping around 180 metres.

However you choose to get out of your resort, as soon as you do, the landscape will take your breath away. Inari is wild, exhilarating, bleak, terrifying and jaw-droppingly beautiful all at once.

Unlike more popular Lapland destinations like Rovaniemi, it has not suffered from overtourism. In fact, it’s probably one of the most unspoiled places left in Western Europe.

“That’s Russia over there,” my snowshoeing instructor noted, pointing at the endless sea of pine trees stretching as far as the eye could see. “Of course, you can’t see the borders from here,” she chuckled.

Inari has become a rising star for adventure seekers wanting to experience the real Lapland. Last winter, nine international airlines operated seasonal services to Ivalo Airport, including a new route from British Airways – its most northerly destination to date.

Finnish Lapland, in general, is becoming increasingly popular year on year. Across the Finavia-managed airports of Rovaniemi, Kittilä, Ivalo, Kuusamo, and Kemi-Tornio, 1.8 million passengers arrived in 2024, up almost 20 per cent on the year before.

How do they keep the runways clear?

With average temperatures plummeting as low as -18 degrees and around 200 days of snow a year, how can these airports safely handle all these flights?

Back in Helsinki, I caught up with Finavia’s Pyry Pennanen, head of airfield maintenance, to find out more about what goes into keeping airports operating in such extreme conditions.

“We basically promise summer-like conditions in our runways year-round,” says Pennanen. “But in Helsinki, winter is a very real thing.”

Helsinki is a different proposition from Ivalo. Handling an average of 350 departures a day, it’s an important international hub, with several flights landing and taking off every hour. With around 100 days of snow a year, keeping the runway clear is essential to maintaining Helsinki’s reputation as an airport that runs like clockwork.

“To keep the aircraft on schedule, we have 13 minutes to clear the runway, but we can do it in 11,” Pennanen explains. “The most we have to do is around once per hour if it’s really snowing, but on the worst days, it can be once every 20 minutes.”

Delivering this speedy clearance is a team of around 15 machines that all head out together to make the 3,500-metre runway safe. The crown jewels of this bizarre ballet of beasts are the Vammas PSB 5500 sweeper blowers, developed in partnership with Helsinki Airport.

These 31-tonne monsters stand 3.7 metres tall and stretch a massive 25 metres long. They can clear a 5.5 metre span of runway in just 11 minutes, thanks to their unique trifecta of snow-clearing features.

Designed to plough, sweep and blow (hence the PSB in the name), the process begins with a spring-loaded cutting edge on its nine metre plough, keeping contact firm on uneven surfaces. Behind that, a dense broom made of stiff metal bristles sweeps up any stubborn ice on the ground. Finally, the powerful jet air blower shoots loose snow and ice away from the runway at speeds of more than 400 km an hour.

Joining the convoy is a terrifying-looking machine, a self-propelled snow blower made by Overaasen in Norway.  A towering 4.5 metres tall, this 1,500-horsepower behemoth can smash even the most stubborn ice off surfaces, clearing up to 10,000 tonnes an hour and casting the snow 35 metres away from the runway.

“The most challenging conditions are when we have freezing rain,” says Pennanen. “When it’s minus ten and the freezing rain is still falling, it’s very difficult to deal with.”

In these conditions, the expansive de-icer comes into play. Spraying potassium formate on the runway surface will melt the ice in under an hour, and keep the surface ice-free for several hours beyond. The chemical is readily decomposed and contains no nitrogen, making it safe for the environment.

Smaller beasts like wheel loaders, tractors, lorries and chemical sprayers also help keep the runways clear.  In all, Finnaiva’s fleet in Helsinki spans around 200 vehicles that work from October to May. In the months in between, the team carries out essential maintenance on the vehicles to keep them mission-ready for the coming winter.

In the Arctic Circle, conditions are even more extreme

In Finnish Lapland, snow usually covers the ground from early November to late May (although it was worryingly late to arrive in some parts last winter). Across the region, you can expect from 25 cm to as much as a metre of snow on the ground throughout the winter.

With over 200 days of snow in a typical year, Finavia’s Lapland airports have their work cut out. Yet, as a company, Finavia has never had to close an airport due to inclement weather, and the number of cancelled or delayed flights is minimal.

Up in the Arctic Circle, Ivalo Airport sees more snow than most.

“We operate in winter conditions for seven months,” says Jarmo Pyhäjärvi, Ivalo Airport manager. “We are the most northerly airport in the European Union, and we operate in Arctic conditions.”

Like Helsinki, Ivalo Airport has a fleet of machinery to keep the runway and taxiways clear. These include plough-sweep-blow units, high power snow blowers, tractors, brush blowers and more.

Because the airport is so small, its staff headcount is low. In the winter, it doubles from its summer level of 25 employees to around 50. Fifteen of these people will be trained to work on maintenance, keeping the airport clear of ice and snow.

“Many of the staff will have a double role,” says Finavia’s communications manager Elina Suominen. “One minute they might be checking in a bag, the next they’re doing security, or driving a snow plough.”

Seeing these big snow-clearing beasts in action was astounding. The sheer power of the vehicles and the incredible volume of snow they move is incredible, with clearing operations performed not at a slow plod, but at speeds of 40 to 50 km an hour.

Across all its airports, Finavia uses sunken sensors to monitor the conditions on the runway. Tiny changes can be tracked, giving the operator early warning of incoming weather, sometimes six to eight hours in advance.

As with Helsinki, it is not so much the snowfall that’s a problem, but rather the temperature itself. When the freezing rain hits in Ivalo, the lower number of flight arrivals means their strategy for clearance is slightly different.

“We do what we call precision management maintenance, which means that the runway is cleared just before the flight comes in,” explains Suominen. “The snow protects the runway from the freezing rain, and we let it work as a shield and only take it off at the last moment. This way we don’t need to use any chemicals.”

Pyhäjärvi recalls a winter in 1999 when the temperature dropped to an eye-watering minus 50 degrees. The most recent extreme temperature event, in 2023, saw the mercury drop to minus 35. Even then, the airport cancelled just one solitary flight, maintaining all other operations as normal.

Amazingly, Ivalo Airport does all this with net-zero emissions. In the last 10 years, the airport has cut its emissions by 98 per cent through the use of renewable energy. The remaining two per cent is offset through approved programmes. Its snow-clearing machinery all runs on biofuels.

Innovating for even safer Arctic Circle flights

Companies like Finavia are essential in developing the technologies and equipment required to keep the world’s most extreme airports open all year round.

Most recently, Ivalo Airport has worked with a number of Finnish companies to test autonomous snow-clearing operations. Working with Nokian Tyres, snow removal equipment manufacturer Vammas (Fortbrand), energy company Neste and machinery manufacturer Valtra, they developed a new concept for optimising snow removal at remote airports.

The vision is that, when airports like Ivalo are closed for the night, or running on a skeleton crew, and the snow starts to fall, an autonomous tractor will spring to life. Using optimised, predefined waylines, the tractor will clear the runway of snow, making it safe for the next plane to land. If it’s running low on fuel, it will refuel itself using low-emission biodiesel.

Pilot projects have been very promising, although the autonomous tractors aren’t being used yet. Nevertheless, Finavia is confident of success in the longer term.

Also testing autonomous operations is fellow Arctic Circle operator Swedavia, manager of Sweden’s airports. This winter, it has tested eight PSB machines in autonomous mode, and it is keen to roll this out to actual operations.

“We are still in the testing phase, but this winter we have made major steps forward,” says Ali Sadeghi, chief asset officer of facilities and systems at Swedavia Airports. “These additions to our snow clearance fleet are a strategic step and will help us make Swedavia’s snow clearance more safe, efficient and predictable as well as climate friendly.”

Like Finavia, Swedavia has not had to close an airport because of bad weather for a very long time. “Stockholm Arlanda Airport has an excellent record of dealing with snow,” adds Sadeghi. “We have never closed the airport due to snow or bad weather in over 60 years.”

Next door in Norway, Oslo Airport undertook intensive testing of autonomous ploughs for over a year, deploying them in daily operations in 2021. Up to six enormous machines move simultaneously, all with no driver onboard, controlled either from a command vehicle or from the comfort of an office desk.

Powered by cloud-based software known as the Yeti Autonomy Service Platform (YASP), developed by Yeti Move, the vehicles are connected so that they know where to go and what to do. There are high hopes that such advancements could make snow clearance operations even more eco-friendly in the future.

“YASP ultimately cuts fuel consumption and emissions,” John Emil Halden, COO of Yeti Move, tells Business Norway. “Our solution optimises power use by ensuring operations are consistent at all times. Also, well-planned operations with autonomous vehicles will reduce the driving needed to complete the job, and fewer vehicles are needed overall.”

As a traveller, I remain in awe of these incredible airports and their ability to keep flying regardless of the conditions. And I am thankful, because without airports like Ivalo, it wouldn’t be so easy to discover the wonders of the truly unspoilt corners of the world.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Floating homes and Michelin meals: This new cruise promises a permanent holiday

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If you’ve ever lamented that your holiday is over too soon, one cruise line has an enticing offer – if you have a few million euros to spare, that is.

Newly launched Crescent Seas, founded by former Norwegian Cruise Line Holdings chairman Russell Galbut, is offering “floating homes” on its forthcoming fleet of residential cruise ships.

The first of these ships is due to set sail in 2026. But a permanent residence comes with an eye-watering price tag. The lowest price starts at €570,000. The highest? A jaw-dropping €8.8 million.

This cruise travels the world and never ends

The company’s first ship, a refitted version of the Regent Seven Seas Navigator, will host 210 private residences and embark on a global voyage, starting in December 2026.

Forever cruisers can expect four-day port stops in destinations like the Seychelles, Singapore, Iceland and Barcelona, with onshore excursions designed to immerse travellers in local cultures.

Three ships have already been confirmed: Navigator, Insignia – a former Oceania Cruises vessel set to relaunch in 2027 – and a new one dubbed The Ocean, expected to be finished in 2032. Two additional ships are in the pipeline for 2028 and 2029.

Onboard, Crescent Seas promises all the trappings of ultra-luxury living, from Michelin-inspired restaurants, wellness centres and Starlink-powered co-working spaces to cooking classes and “6-star” service by white-gloved butlers.

Residents are also required to purchase around €30,000 worth of annual food and beverage credits.

“As a developer, I know real estate has always been defined by location, location, location, as we say. With Crescent Seas, we’ve eliminated that limitation,” Galbut told The Telegraph.

“Now, your home isn’t bound to a single address – it moves with you, taking you to the world’s most breathtaking destinations.”

From the seven seas to space, the ultra-rich look beyond

Crescent Seas isn’t the only venture offering the wealthy a radical rethinking of how – and where – we live. While some opt for floating mansions, others have looked to the stars.

From Richard Branson’s Virgin Galactic to Jeff Bezos’ Blue Origin, billionaire executives have putspace tourism on the map for the world’s elite.

Earlier this year, US-based company Space Perspective opened bookings for its space balloon experience. For around €120,000, travellers can ascend to the stratosphere in a capsule the size of a lounge room, complete with a bar and bathroom.

Elon Musk’s Space X, meanwhile, has set sight on Mars. Though a one-way ticket is not yet on sale, applications for future missions have already opened, and some ultra-wealthy pioneers are queuing up to trade beachfront views for an expanse of red dust.

Back on Earth, entire islands in places like the Maldives are being sold to buyers seeking the ultimate seclusion – like a gated community surrounded by the ocean.

‘Homes that move with you’

Crescent Seas isn’t the first floating home for the super-rich, either.

The World, a condo-like residential ship, has been circumnavigating the globe since 2002. Then there’s Ville Vie’s Odyssey. Billed as the world’s first perpetual cruise, the ship offers multi-year, residence-style packages starting at around €2 million.

Crescent Seas is aiming for a balance of both – privacy and full-time ownership, with the bonus of global adventure.

“Imagine travelling the world without ever leaving the comfort of your own home,” said Marisa Galbut, president of Crescent Seas.

For those with millions to spend, the dream of a home that moves with you, whether through the waves or the stratosphere, is no longer the stuff of fantasy, as the limits of luxury travel drift further from solid ground.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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New Madrid-Lisbon high-speed train to cut journey time from 10 hours to three

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A new high-speed train route linking Madrid and Lisbon aims to be operational by 2030 – when the two countries will be co-hosting the FIFA World Cup.

The two capitals have not been linked by a direct train since 2020, when Spain’s state-owned rail company Renfe discontinued its overnight train-hotel service.

The new route – which will cut the journey time from over 10 hours to just three – has received official sign-off from the European Commission.

“We’re working on a plan to strengthen high-speed connections between major European capitals – and Madrid–Lisbon is one of our top priorities,” said EU Commissioner for Transport, Apostolos Tzitzikostas.

Portugal’s government says the train links are key to decarbonising transport and will see flights between the capitals reduced.

That said, the government is also planning a new airport in the Lisbon region as part of the push to improve connections to the country.

Here’s everything we know so far.

Spanish trains will take advantage of Portugal’s new high-speed line

Portugal is developing a new high-speed train line, the first part of which is due to be ready for the first journeys this year.

The 100km line from Elvas to Evora will cut the journey time between Lisbon in west Portugal and Badajoz in west Spain from three-and-a-half to under two hours.

It will be part of a wider Iberian high-speed rail network that will also connect Lisbon to Porto in around 1 hour 15 minutes – less than half the time it currently takes.

According to Spanish news site El Español, it is hoped the line will connect Madrid and Lisbon via Badajoz in six hours by 2027 and three hours by 2030 when the entire route is operational.

The coastal line, meanwhile, could extend to Vigo, Santiago and A Coruña in northwest Spain, while Madrid could be connected to Porto via Salamanca.

Why is there no train line between Spain and Portugal?

Renfe needs to invest €15 million to adapt part of its rolling stock to Portuguese infrastructure, according to La Información.

Various infrastructure issues need to be addressed before cross-border trains can operate. These include discrepancies in electrical voltages and signalling systems that are not expected to be resolved until at least 2025, the news site reports.

In 2023 though, the Spanish and Portuguese prime ministers endorsed plans to improve train connectivity between their two countries in line with the EU’s plan to liberalise Europe’s railways.

Sumar party MPs voiced their support for a rail link to support sustainable travel and boost economic relations between Spain and Portugal.

Renfe stopped operating the Madrid-Lisbon Trenhotel Lusitania in May 2020 due to the pandemic, and never resumed the service.

Portugal plans new airport near Lisbon

Portugal is also constructing a new international airport in Alcochete, about 40 kilometres from the capital, after decades of indecision.

The transport hub will be in operation by 2034 and will replace Lisbon’s Humberto Delgado airport (although this will be expanded while the new airport is being built).

Portugal’s tourism industry says the development is necessary as Humberto Delgado is currently operating at full capacity.

To improve connections from Lisbon city centre to the new airport, the government also plans to build a third bridge over the Tagus river.

Author

  • Daniela Daecher

    Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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