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Southern European tourists flock to Denmark to escape the heat

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While the south swelters, Denmark’s mild temperatures and extended daylight hours are providing the perfect summer escape for many.

With rising temperatures in southern Europe, more and more tourists are flocking to cooler destinations in the north.

Denmark, in particular, has become an increasingly popular choice for those looking to escape the scorching summer heat.

According to the recently published report from DMI, the official Danish meteorological institute, the national average temperature of July 2024 was 16.2C.

For much of southern Europe, high temperatures tell a very different story.

Italy has been enduring nearly constant heatwaves since mid-June, with parts of the country experiencing record temperatures exceeding 40C. France has also faced several days of high-temperature alerts, with temperatures soaring over 30C across the country last week.

Southern Europe flocks to the north

Amid the bustling crowds in Copenhagen’s iconic Nyhavn, it’s not uncommon to catch snippets of French, Spanish, and Italian, as tourists from across southern Europe flock to the city with its cooler climate.

Sagrario, normally a resident of Madrid, stopped by in Denmark on a cruise ship tour in Scandinavia with her daughter.

“In Madrid, we’ve had a heat wave for three straight weeks with temperatures of minimum 30C and maximum temperatures of 40C,” Sagrario’s daughter Sofia said.

Copenhagen’s hospitality industry, which traditionally caters to tourists from northern Europe and the United States, has noticed a significant increase in visitors from southern Europe.

“We definitely see a big increase in southern European tourism. It’s France, it’s Greece, it’s Spain, and Italy,” Karim Nielsen, the CEO of Kolpin Hotels which owns Hotel Sanders in Copenhagen, told Euronews.

“And that increase we have seen that coming for the last 5 or 6 years but the last two years it has been increasing a lot. And, here at Hotel Sanders, we normally have something like 80 per cent Americans, but that number is actually decreasing a little bit. And we see especially from Spain and Italy, we have approximately 10 per cent of our occupancy from southern Europe now. That’s a quite big increase from formal numbers from 3-4 per cent” Nielsen added.

Nielsen attributes this increase to southern European guests seeking cooler weather in the north.

Not limited to the capital

South Zealand, about 80 kilometres outside Copenhagen, is an emerging destination for those looking for a cool summer vacation.

“The trend for southern European guests coming to Denmark started around three years ago. Last year we really saw it. And this year, I’d use the word extremely high. And it has gone from maybe 5 per cent to 30-35 per cent of our guests,” Filip Rasmussen, the owner of Jungshoved Præstegaard, a traditional Danish B&B in Præstø, said.

Rasmussen noted that while a new agreement with a French travel agency has contributed to this increase, there has also been a notable rise in visitors from southern Switzerland, Italy, and Spain.

“The topic is heatwave which is actually the first thing they say if you ask “why are you visiting Denmark?” he added.

Patricia Levantis and Franck Wattinne, residents of Marseille staying at Jungshoved Præstegaard, say they are satisfied with Denmark’s cool late August climate, which allowed them to enjoy outdoor activities.

“25 degrees during the day. In the evening, you can wear a small sweater or a small jacket. So we can do very pleasant things,” Wattinne said.

The official tourism organisation of South Zealand and Moen, Visit Sydsjælland & Møn, confirms the trend.

Bender also noted that while the tragic fires in Greece are a sombre backdrop, Denmark is glad to offer a cool respite for those affected.

“When you see all the fires in Greece and so on. It’s a tragic background. But of course, then we are happy to say, come and cool down for a couple of weeks up here at North and discover our beautiful nature and culture,” Bender added.

More than the cooler climate to offer

Stakeholders of the tourism industry in Denmark say that the new influx of tourists are not just coming from southern Europe but other parts of northern Europe such as the Netherlands and Belgium.

“It’s also not only people from the southern part of Europe. It’s also people who used to travel to the southern part, but now choose the north and find out the quality we have. In the middle of the summer, we have much, much longer nights. We call them the white nights even,” Rasmussen.

At the height of summer, during the solstice, the sun doesn’t set until around 10 PM in Denmark, giving visitors almost an hour more daylight compared to Italy, for example.

According to data from Visit Denmark, the Official Tourism Organisation of Denmark, the number of Italian and French tourists visiting the capital region this June has surged by 23%, growing from around 49,000 in 2019 to nearly 60,000 in 2024.

Copenhagen has recently broken records for overnight stays as the city gains popularity, a trend explained by Wonderful Copenhagen, the official tourism organisation for Denmark’s capital region.

Wonderful Copenhagen says, however, that the record-breaking trend cannot be attributed to the cool climate but is thanks to the culture and culinary scene in the city.

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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A 4-year cruise or a €1 house in Italy: Inside the schemes helping Americans skip Trump’s presidency

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Searches by Americans for moving abroad soared in the 24 hours after the first polls closed, according to Google data.

Following the recent US election result, Google searches for ‘how to move to Europe’ increased by more than 1,000 per cent in some countries.

Searches by Americans for moving to Canada and Australia soared by 1,270 and 820 per cent respectively in the 24 hours after the first polls closed, according to Google data.

The interest in leaving the States has not gone unnoticed by marketing firms.

A residential cruise ship is now offering Americans a four-year ‘escape’ trip while a Sardinian village has relaunched its €1 house scheme.

Cruise company offers four-year escape from Trump

Cruise firm Villa Vie Residences is marketing a four-year round the world trip to Americans looking to skip Donald Trump’s second term as president.

The Tour La Vie programme offers passengers a stay of up to four years onboard while visiting 140 countries – which doesn’t include the US.

The irreverently named packages include a one-year ‘Escape from Reality’ cruise, a two-year ‘Mid-Term Selection’ option, a three-year ‘Everywhere but Home’ cruise, and the four-year ‘Skip Forward’ trip.

Guests would join the Villa Vie Odyssey, a residential cruise ship which set sail from Belfast in September, several months into its voyage.

“We came up with this marketing campaign before we even knew who would win. Regardless of who would have won, you would have half of the population upset,” CEO Mikael Petterson told US news site Newsweek.

“Quite frankly, we don’t have a political view one way or the other. We just wanted to give people who feel threatened to have a way to get out.”

Prices start at a little under $40,000 (€38,000) a year. For those opting for the full four-year escape, single-occupancy cabins start at $256,000 (€243,000) while double-occupancy costs up to $320,000 (€303,000).

The price includes all food and drinks (alcohol only at dinner), WiFi, medical visits, weekly housekeeping service and bi-weekly laundry.

Sardinian village relaunches €1 house scheme for Americans

In rural Sardinia, the village of Ollolai has revived its €1 house scheme, now targeting Americans exhausted by the election.

The homes-for-the-price-of-an-espresso offer has been relaunched for US citizens “worned [sic] out by global politics” and “looking to embrace a more balanced lifestyle”, local authorities write on the village’s website.

“Of course, we can’t specifically mention the name of one US president who just got elected, but we all know that he’s the one from whom many Americans want to get away from now and leave the country,” village mayor Francesco Columbo told US news site CNN.

“We have specifically created this website now to meet US post-elections relocation needs.”

Those needs include slowing down and recharging with Ollolai’s dreamy Mediterranean lifestyle.

“Nestled in pristine nature, surrounded by incredible cuisine, and immersed in a community with ancient traditions in the rare Earth’s Blue Zone, Ollolai is the perfect destination to reconnect, recharge and embrace a new way of life,” the website claims.

Available properties will soon be listed online with prices ranging from €1 for houses needing substantial renovations to €100,000 for those that are ready to live in.

This is not the first time the village in Sardinia has put houses for a pittance on the market. In a bid to halt a steep population decline, Ollolai began selling off abandoned homes in 2018 to people willing to carry out $25,000 (€24,000) of renovations within a three-year timespan.

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  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Catalonia’s holiday rental ban may not be allowed under EU law as Airbnb pushes back

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Catalonia has said they want to rid Barcelona of its 10,000 holiday lets in the next 5 years.

Catalonia’s recent ban on Airbnb-style holiday rentals breaches EU law, according to a complaint filed with the European Commission by an industry group.

The European Holiday Home Association claims that the ban, introduced by Catalonia in June this year, breaches the provision of services directive.

The Spanish region announced that they wanted to rid Barcelona of its 10,000 tourist flat licences over the next five years. The city has not granted new licences since 2014 but this has not helped to stem a housing crisis, with locals saying they can not find places to live at affordable prices.

Why has Barcelona’s Airbnb ban been challenged?

“We are convinced that EU law has not been respected,” Viktorija Molnar, Secretary General of the European Holiday Home Association (EHHA), said in a statement released on Wednesday.

“By submitting the EU complaint, we hope that the European Commission will take a step further and open a formal infringement procedure against Spain,” added Molnar, whose group represents short-term rental platforms like Airbnb and Expedia’s Vrbo.

The move follows legal concerns raised by the European Commission itself that restrictions brought in by the Spanish region were disproportionate to the aim of tackling housing shortages.

EHHA argues that “unjustified, disproportionate and unsuitable” restrictions breach the EU’s Services Directive, which regulates a swathe of activities from hotels to legal advice. They also said that claims about the impact of Airbnb on housing affordability are “politically inflamed”.

The lobby group may have support from the European Commission itself, whose officials wrote to Spanish authorities to protest the law in February according to a document seen by Euronews Travel.

“The Commission services consider that the restrictions laid down in [Catalonia’s] Decree-law 3/2023 are not suitable to attain the objective of fighting housing shortage and are disproportionate to that objective,” the document said.

Spanish authorities could have also considered less swingeing restrictions and hadn’t offered evidence that short-term rentals were responsible for housing market tensions, it added – noting that there were three times as many empty dwellings as tourist rental properties in Catalonia.

Barcelona is just one European holiday destinations trying to find ways to tackle overtourism.

Cities like Venice have banned cruise ships from stopping on their shores, Athens regularly restricts visitor numbers at the famous Acropolis and Amsterdam is moving its red light district out of the city centre to try and clean up its image.

How the European Commission is taking on holiday rentals

Brussels has already taken action to bring the sharing economy within the regulatory fold, offering new rights to platform workers and hiking value-added tax on short-term lets and ridesharing apps such as Uber.

But the issue could prove totemic for Commission President Ursula von der Leyen – who has created the first-ever European Commissioner for Housing as part of her second mandate, set to take office within weeks.

She has told Denmark’s Dan Jørgensen to “tackle systemic issues with short-term accommodation rentals”, in a mission letter that handed him the housing brief alongside responsibility for energy policy.

A spokesperson for the Catalan government did not immediately respond to a request for comment.

CORRECTION(20 November, 10:02): corrects spelling of Molnar’s name

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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Microsoft pitches AI agents that can perform tasks on their own at annual Ignite event

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The move has been criticised by other tech companies who have branded Microsoft as being a “panic mode”.

In opening remarks to a company conference in the United States on Tuesday, Microsoft CEO Satya Nadella has set the stage for where the company is taking its artificial intelligence (AI) business.

AI developers are increasingly pitching the next wave of generative AI (GenAI) chatbots as AI “agents” that can do more useful things on people’s behalf.

But the cost of building and running AI tools is so high that more investors are questioning whether the technology’s promise is overblown.

Microsoft said last month that it’s preparing for a world where “every organisation will have a constellation of agents – ranging from simple prompt-and-response to fully autonomous”.

Microsoft elaborated in a blog post Tuesday that such autonomous agents “can operate around the clock to review and approve customer returns or go over shipping invoices to help businesses avoid costly supply-chain errors”.

Microsoft’s annual Ignite conference caters to its big business customers.

Microsoft criticised

The pivot toward so-called “agentic AI” comes as some users are seeing limits to the large language models behind chatbots like OpenAI’s ChatGPT, Google’s Gemini and Microsoft’s own Copilot.

Those systems work by predicting the most plausible next word in a sentence and are good at certain writing-based work tasks.

But tech companies have been working to build AI tools that are better at longer-range planning and reasoning so they can access the web or control computers and perform tasks on their own on a user’s behalf.

Salesforce CEO Marc Benioff has criticized Microsoft’s pivot. Salesforce also has its “Agentforce” service that uses AI in sales, marketing, and other tasks.

“Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff said in a social media post last month. He went on to claim that Microsoft’s flagship AI assistant, called Copilot, is “a flop” that is inaccurate and spills corporate data.

Author

  • Daniela Daecher is a twenty-something bookworm and coffee addict with a passion for geeking out over sci fi, tv, movies, and books. In 2013 she completed her BA in English with a specialization in Linguistics. In 2014 she completed her MA in Linguistics, focusing on the relationship between language and communication in written form. She currently lives in Munich, Germany.

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