Travel
Flowery bikes, eco-living and a rules quiz: Amsterdam paints a new vision of the city for tourists
Amsterdam is softening its ‘stay away’ messaging – but it still wants to deter rowdy visitors.
Amsterdam has desperately been trying to shake off its ‘party capital’ image – with limited success.
After its 2023 campaign urging drunken British tourists to ‘stay away’ failed, the city is trialling a softer approach.
Hoping to attract “a different type of visitor”, according to a press release from the local authority, the new ‘Renew Your View’ campaign encourages tourists to see the city through a local’s eyes.
Taking aim at those who “seek sensation and vulgar entertainment” at the city’s Red Light District and ‘coffee shops’, it promotes a different side of the city, free from transgressive behaviour and rowdy bachelor parties.
The Dutch capital has also launched a pre-trip quiz for visitors including drug-related questions which hopes to deter reveller tourists.
Amsterdam launches pre-trip rules quiz for tourists
Amsterdam has launched a website where those planning a holiday to the city can take a quiz about the purpose of their visit.
Called Amsterdam Rules, it hopes to encourage party-focused visitors to reconsider their planned activities in the city.
If you agree to answers such as wanting a guided tour of sex workers’ windows or pub crawls, the website responds that these activities are now forbidden and suggests the city is not the best destination for you.
Another question asks “What famous Dutch products would you like to try?” and offers the options of stroopwafels, poffertjes (mini pancakes) tulips, molly (slang for ecstasy) and cocaine.
If you pick one of the last two options, a message appears stating: “Buying drugs from street dealers is illegal. Street dealers sell fake drugs which are dangerous for your health. Buying drugs on the street can lead to getting fined.”
If, however, your answers show your intended activities follow Amsterdam’s rules, you are directed to the official tourism portal of the city – Iamsterdam.
Get to know real Amsterdammers
Painting the city as a place for “ideas, initiatives and inspiration”, Amsterdam’s ‘Renew Your View’ campaign – which will run until the end of 2025 – features flower bikes, LGBTQ+ culture and green living.
It emphasises the city’s diversity of people and viewpoints, saying “Amsterdam makes you see… how you can be just you, while giving room to others too.”
But if being you means chugging 10 beers, getting high out of your mind and trawling the Red Light District, you’re still not welcome.
Stay Away campaign expanded to other European countries
Amsterdam’s headline-grabbing Stay Away campaign initially took aim at young British men when it was released in March this year.
The city is carrying the message into 2024 – and expanding it to men aged 18 to 35 from EU countries as well as the Netherlands.
Since its launch, the campaign has been coupled with measures to curb nuisance behaviour in the city centre. These include a weed smoking ban and early closing of restaurants and food vendors in the Red Light District – rules the local authority intends to make clear in its ongoing messaging.
It also warns that a messy weekend in the city could land you with a fine and a criminal record.
So far it has not significantly discouraged tourists but it has somewhat changed the image of the city and made visitors more aware of the rules, Mayor Femke Halsema said in a letter to the city council.
Travel
A 4-year cruise or a €1 house in Italy: Inside the schemes helping Americans skip Trump’s presidency
Searches by Americans for moving abroad soared in the 24 hours after the first polls closed, according to Google data.
Following the recent US election result, Google searches for ‘how to move to Europe’ increased by more than 1,000 per cent in some countries.
Searches by Americans for moving to Canada and Australia soared by 1,270 and 820 per cent respectively in the 24 hours after the first polls closed, according to Google data.
The interest in leaving the States has not gone unnoticed by marketing firms.
A residential cruise ship is now offering Americans a four-year ‘escape’ trip while a Sardinian village has relaunched its €1 house scheme.
Cruise company offers four-year escape from Trump
Cruise firm Villa Vie Residences is marketing a four-year round the world trip to Americans looking to skip Donald Trump’s second term as president.
The Tour La Vie programme offers passengers a stay of up to four years onboard while visiting 140 countries – which doesn’t include the US.
The irreverently named packages include a one-year ‘Escape from Reality’ cruise, a two-year ‘Mid-Term Selection’ option, a three-year ‘Everywhere but Home’ cruise, and the four-year ‘Skip Forward’ trip.
Guests would join the Villa Vie Odyssey, a residential cruise ship which set sail from Belfast in September, several months into its voyage.
“We came up with this marketing campaign before we even knew who would win. Regardless of who would have won, you would have half of the population upset,” CEO Mikael Petterson told US news site Newsweek.
“Quite frankly, we don’t have a political view one way or the other. We just wanted to give people who feel threatened to have a way to get out.”
Prices start at a little under $40,000 (€38,000) a year. For those opting for the full four-year escape, single-occupancy cabins start at $256,000 (€243,000) while double-occupancy costs up to $320,000 (€303,000).
The price includes all food and drinks (alcohol only at dinner), WiFi, medical visits, weekly housekeeping service and bi-weekly laundry.
Sardinian village relaunches €1 house scheme for Americans
In rural Sardinia, the village of Ollolai has revived its €1 house scheme, now targeting Americans exhausted by the election.
The homes-for-the-price-of-an-espresso offer has been relaunched for US citizens “worned [sic] out by global politics” and “looking to embrace a more balanced lifestyle”, local authorities write on the village’s website.
“Of course, we can’t specifically mention the name of one US president who just got elected, but we all know that he’s the one from whom many Americans want to get away from now and leave the country,” village mayor Francesco Columbo told US news site CNN.
“We have specifically created this website now to meet US post-elections relocation needs.”
Those needs include slowing down and recharging with Ollolai’s dreamy Mediterranean lifestyle.
“Nestled in pristine nature, surrounded by incredible cuisine, and immersed in a community with ancient traditions in the rare Earth’s Blue Zone, Ollolai is the perfect destination to reconnect, recharge and embrace a new way of life,” the website claims.
Available properties will soon be listed online with prices ranging from €1 for houses needing substantial renovations to €100,000 for those that are ready to live in.
This is not the first time the village in Sardinia has put houses for a pittance on the market. In a bid to halt a steep population decline, Ollolai began selling off abandoned homes in 2018 to people willing to carry out $25,000 (€24,000) of renovations within a three-year timespan.
Travel
Catalonia’s holiday rental ban may not be allowed under EU law as Airbnb pushes back
Catalonia has said they want to rid Barcelona of its 10,000 holiday lets in the next 5 years.
Catalonia’s recent ban on Airbnb-style holiday rentals breaches EU law, according to a complaint filed with the European Commission by an industry group.
The European Holiday Home Association claims that the ban, introduced by Catalonia in June this year, breaches the provision of services directive.
The Spanish region announced that they wanted to rid Barcelona of its 10,000 tourist flat licences over the next five years. The city has not granted new licences since 2014 but this has not helped to stem a housing crisis, with locals saying they can not find places to live at affordable prices.
Why has Barcelona’s Airbnb ban been challenged?
“We are convinced that EU law has not been respected,” Viktorija Molnar, Secretary General of the European Holiday Home Association (EHHA), said in a statement released on Wednesday.
“By submitting the EU complaint, we hope that the European Commission will take a step further and open a formal infringement procedure against Spain,” added Molnar, whose group represents short-term rental platforms like Airbnb and Expedia’s Vrbo.
The move follows legal concerns raised by the European Commission itself that restrictions brought in by the Spanish region were disproportionate to the aim of tackling housing shortages.
EHHA argues that “unjustified, disproportionate and unsuitable” restrictions breach the EU’s Services Directive, which regulates a swathe of activities from hotels to legal advice. They also said that claims about the impact of Airbnb on housing affordability are “politically inflamed”.
The lobby group may have support from the European Commission itself, whose officials wrote to Spanish authorities to protest the law in February according to a document seen by Euronews Travel.
“The Commission services consider that the restrictions laid down in [Catalonia’s] Decree-law 3/2023 are not suitable to attain the objective of fighting housing shortage and are disproportionate to that objective,” the document said.
Spanish authorities could have also considered less swingeing restrictions and hadn’t offered evidence that short-term rentals were responsible for housing market tensions, it added – noting that there were three times as many empty dwellings as tourist rental properties in Catalonia.
Barcelona is just one European holiday destinations trying to find ways to tackle overtourism.
Cities like Venice have banned cruise ships from stopping on their shores, Athens regularly restricts visitor numbers at the famous Acropolis and Amsterdam is moving its red light district out of the city centre to try and clean up its image.
How the European Commission is taking on holiday rentals
Brussels has already taken action to bring the sharing economy within the regulatory fold, offering new rights to platform workers and hiking value-added tax on short-term lets and ridesharing apps such as Uber.
But the issue could prove totemic for Commission President Ursula von der Leyen – who has created the first-ever European Commissioner for Housing as part of her second mandate, set to take office within weeks.
She has told Denmark’s Dan Jørgensen to “tackle systemic issues with short-term accommodation rentals”, in a mission letter that handed him the housing brief alongside responsibility for energy policy.
A spokesperson for the Catalan government did not immediately respond to a request for comment.
CORRECTION(20 November, 10:02): corrects spelling of Molnar’s name
Travel
Microsoft pitches AI agents that can perform tasks on their own at annual Ignite event
The move has been criticised by other tech companies who have branded Microsoft as being a “panic mode”.
In opening remarks to a company conference in the United States on Tuesday, Microsoft CEO Satya Nadella has set the stage for where the company is taking its artificial intelligence (AI) business.
AI developers are increasingly pitching the next wave of generative AI (GenAI) chatbots as AI “agents” that can do more useful things on people’s behalf.
But the cost of building and running AI tools is so high that more investors are questioning whether the technology’s promise is overblown.
Microsoft said last month that it’s preparing for a world where “every organisation will have a constellation of agents – ranging from simple prompt-and-response to fully autonomous”.
Microsoft elaborated in a blog post Tuesday that such autonomous agents “can operate around the clock to review and approve customer returns or go over shipping invoices to help businesses avoid costly supply-chain errors”.
Microsoft’s annual Ignite conference caters to its big business customers.
Microsoft criticised
The pivot toward so-called “agentic AI” comes as some users are seeing limits to the large language models behind chatbots like OpenAI’s ChatGPT, Google’s Gemini and Microsoft’s own Copilot.
Those systems work by predicting the most plausible next word in a sentence and are good at certain writing-based work tasks.
But tech companies have been working to build AI tools that are better at longer-range planning and reasoning so they can access the web or control computers and perform tasks on their own on a user’s behalf.
Salesforce CEO Marc Benioff has criticized Microsoft’s pivot. Salesforce also has its “Agentforce” service that uses AI in sales, marketing, and other tasks.
“Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff said in a social media post last month. He went on to claim that Microsoft’s flagship AI assistant, called Copilot, is “a flop” that is inaccurate and spills corporate data.
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