Travel
Flowery bikes, eco-living and a rules quiz: Amsterdam paints a new vision of the city for tourists
Amsterdam is softening its ‘stay away’ messaging – but it still wants to deter rowdy visitors.
Amsterdam has desperately been trying to shake off its ‘party capital’ image – with limited success.
After its 2023 campaign urging drunken British tourists to ‘stay away’ failed, the city is trialling a softer approach.
Hoping to attract “a different type of visitor”, according to a press release from the local authority, the new ‘Renew Your View’ campaign encourages tourists to see the city through a local’s eyes.
Taking aim at those who “seek sensation and vulgar entertainment” at the city’s Red Light District and ‘coffee shops’, it promotes a different side of the city, free from transgressive behaviour and rowdy bachelor parties.
The Dutch capital has also launched a pre-trip quiz for visitors including drug-related questions which hopes to deter reveller tourists.
Amsterdam launches pre-trip rules quiz for tourists
Amsterdam has launched a website where those planning a holiday to the city can take a quiz about the purpose of their visit.
Called Amsterdam Rules, it hopes to encourage party-focused visitors to reconsider their planned activities in the city.
If you agree to answers such as wanting a guided tour of sex workers’ windows or pub crawls, the website responds that these activities are now forbidden and suggests the city is not the best destination for you.
Another question asks “What famous Dutch products would you like to try?” and offers the options of stroopwafels, poffertjes (mini pancakes) tulips, molly (slang for ecstasy) and cocaine.
If you pick one of the last two options, a message appears stating: “Buying drugs from street dealers is illegal. Street dealers sell fake drugs which are dangerous for your health. Buying drugs on the street can lead to getting fined.”
If, however, your answers show your intended activities follow Amsterdam’s rules, you are directed to the official tourism portal of the city – Iamsterdam.
Get to know real Amsterdammers
Painting the city as a place for “ideas, initiatives and inspiration”, Amsterdam’s ‘Renew Your View’ campaign – which will run until the end of 2025 – features flower bikes, LGBTQ+ culture and green living.
It emphasises the city’s diversity of people and viewpoints, saying “Amsterdam makes you see… how you can be just you, while giving room to others too.”
But if being you means chugging 10 beers, getting high out of your mind and trawling the Red Light District, you’re still not welcome.
Stay Away campaign expanded to other European countries
Amsterdam’s headline-grabbing Stay Away campaign initially took aim at young British men when it was released in March this year.
The city is carrying the message into 2024 – and expanding it to men aged 18 to 35 from EU countries as well as the Netherlands.
Since its launch, the campaign has been coupled with measures to curb nuisance behaviour in the city centre. These include a weed smoking ban and early closing of restaurants and food vendors in the Red Light District – rules the local authority intends to make clear in its ongoing messaging.
It also warns that a messy weekend in the city could land you with a fine and a criminal record.
So far it has not significantly discouraged tourists but it has somewhat changed the image of the city and made visitors more aware of the rules, Mayor Femke Halsema said in a letter to the city council.
Travel
Norway to introduce tourist tax amid record visitor numbers and overtourism concerns
By Euronews Travel
Published on
Norway is set to become the latest European destination to introduce a tourist tax to combat concerns about rising visitor numbers.
Lawmakers approved the new levy on Thursday, which allows municipalities to introduce a 3 per cent tax on overnight stays in “areas particularly affected by tourism”.
The law allows local authorities to apply the tax at their own discretion, and it will be added to accommodation charges. Authorities will also be allowed to adjust the percentage based on the season.
The funds raised by the tax will be used exclusively to improve tourism infrastructure projects that benefit both visitors and local people. Municipalities will have to demonstrate that their facilities are inadequate and have their plans approved by the government to spend the funds.
Cecilie Myrseth, Norway’s minister of trade and industry, said on social media that her government had reached a “historic agreement” to introduce a tourism tax that was “in line with what they have in the rest of Europe”.
The country is the latest in a string of European nations introducing or increasing visitor levies to tackle the growing problem of overtourism. A tax may also be applied to cruise ships that make stops in the country, particularly in areas that are most affected by overtourism.
Norway is experiencing a tourism boom
As tourists increasingly choose cooler, northern European destinations to get away from the heat, Norway has experienced a boom in visitor numbers.
Last year, a record-breaking 38.6 million people booked accommodation in the country. That includes more than 12 million overnight stays by foreign tourists – a 4.2 per cent increase from 2023.
Some previously quiet destinations have been overwhelmed, like the Lofoten islands, where eye-catching images of hiking trails posted on social media have led to an influx of visitors. With a population of 24,500 people distributed across several small towns and villages, keeping up with the cost of all these new visitors has been hard.
A recent survey by industry organisation Norwegian Tourism Partners found that 77 per cent of people in Tromsø, in northern Norway above the Arctic Circle, thought there were too many tourists there. Visitors have been drawn by the Northern Lights, wildlife excursions, Sami cultural experiences and what the city itself has to offer.
The increase in tourism has caused tension with local residents across Norway as infrastructure has struggled to keep up with the boom. Facilities like public toilets and car parks have been overwhelmed in popular destinations.
Some residents have even reported cases of people using their back gardens as toilets, and bemoaned the increased traffic clogging up Norway’s roads.
Travel
Wildfire warnings issued in the Canary Islands as millions prepare to holiday there
As millions of holidaymakers prepare to head to the Canary Islands this summer, authorities have issued a wildfire pre-alert across the archipelago.
The warning, announced by the General Directorate of Emergencies on Sunday, applies to tourist hotspots El Hierro, La Palma, La Gomera, Tenerife and Gran Canaria.
It comes as the islands enter a high-risk fire period following the wet season, as hot, dry winds known as the ‘calima’ begin blowing in from the Sahara Desert.
Fires are common, but they haven’t slowed tourism
The risk of wildfire is nothing new for the Canary Islands.
The volcanic terrain, Mediterranean climate and fire-adapted vegetation – plants that have evolved to thrive in fire-prone environments – make them susceptible to summer blazes, and scientists say wildfires are part of the archipelago’s ecological rhythm.
Some of the worst occurred in 2023, when forest fires ravaged Tenerife, destroying more than 15,000 hectares of land and forcing 12,000 people to evacuate. The blaze was later found to have been started by arsonists.
This year, officials are urging tourists and locals alike to take extreme caution, warning against launching fireworks near forests and discarding cigarettes on dry ground.
But even as the fire warnings roll in, the Canaries’ appeal shows no signs of slowing down.
In 2024, the islands welcomed nearly 18 million tourists, including a record-breaking 15.5 million international arrivals. Among them, British travellers led the way, recording 6.3 million visits – up 500,000 from 2023.
Concerns about overtourism mount amid record arrivals
While the Canary Islands continue to attract record numbers of tourists, residents are increasingly voicing concerns about overtourism.
In April 2024, tens of thousands of islanders participated in protests, holding signs that read “the Canary Islands have a limit” while rallying against rising housing costs, environmental damage and the strain on public services.
Over Easter this year, about 80,000 hospitality workers in Tenerife, La Palma, La Gomera and El Hierrowalked out in a dispute with unions over pay.
The surge in short-term rentals has been especially contentious. Locals have reported getting priced out of their neighbourhoods as properties are converted into holiday lets, the cost of living soars and wages stagnate.
Despite these concerns, tourism remains a significant part of the Canary Islands’ economy, accounting for approximately 35 per cent of its GDP.
Tenerife still reigns supreme
After welcoming seven million tourists in 2024, Tenerife remains the most visited island.
Its year-round sunshine and wide beaches keep it a firm favourite among families, especially during the UK’s summer school break and throughout the winter months.
As the peak summer season picks up, local tourism boards have made no indication that the fire pre-alerts will disrupt travel plans.
But authorities remain focused on prevention this year.
More than 2,000 firefighters are on standby. Meanwhile, the government has distributed detailed safety advice, urging people to prepare a go-bag, stay informed and follow emergency evacuation or shelter-in-place instructions if fires erupt.
Travel
Violent turbulence hits Ryanair flight in Germany, forcing an emergency landing and injuring 9
By Euronews Travel with AP
Published on
Severe storms in southern Germany forced a Ryanair flight to make an emergency landing late Wednesday after violent turbulence injured nine people on board, German police said in a statement Thursday.
The flight, travelling from Berlin to Milan with 179 passengers and six crew members, encountered turbulence so intense around 8:30 pm that the pilot was forced to make an unscheduled landing at Memmingen Airport in Bavaria.
Eight passengers and one crew member were hurt.
Three people were taken to the hospital in Memmingen for treatment; the other injured people were released after receiving outpatient treatment. As a precaution, all passengers were checked for injuries by the emergency services.
Authorities did not permit the plane to continue flying, and the airline arranged bus transport for passengers. Milan is about 380 kilometres south of Memmingen.
More bad weather expected in Germany
Elsewhere in the region, storms damaged several homes in Ulm, Baden-Württmberg, according to the German news agency dpa.
In the Donaustetten district, strong winds tore roofs off multiple row houses, rendering them uninhabitable, though no injuries were reported. Fire officials suspect a small tornado or waterspout caused the damage. The German Weather Service (DWD) is investigating, according to dpa.
Storm-related emergency calls also came from other areas in southern Germany, where damage was mostly limited to fallen trees and flooded basements.
The DWD warned of further storms on Thursday, 5 June, with hail, strong winds, and localised heavy rain expected.
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