Travel
From Latvia to Spain: how the lack of Russian tourists in Europe has affected countries across Europe
By: Joshua Askew & David Mac Dougall & Laura Llach You can also find out more about AFP
In Europe, the days of Russian tourists who flooded the country are over. This has forced countries to adapt.
This summer, it’s likely that Russian tourists will be harder to find than ever.
According to the Association of Tour Operators of Russia, there will be 84 percent fewer Russian tourists in Europe by 2022. This figure is unlikely to change much as the summer tourist season heats up.
While the wealthiest Russians still visit the region, middle class tourists have virtually disappeared. They cite mounting logistical and cost difficulties.
The West has been prompted to put up barriers that have not been seen since the Cold War to support its embattled ally.
What impact is this loss on Europe? Find out by looking at two destinations that border Russia and two that used to be flooded with Russian tourists.
Latvia is looking for untapped tourism markets in order to fill the void
Latvia has been a magnet to Russian tourists for many years, thanks to its location and its historical ties with the Soviet Union.
The tiny Baltic The state’s vibrant tourism sector was hit by the COVID epidemic, as were many others. But losing visitors from Russia exacerbated this.
Solidarity with Ukraine Russian Tourists were banned from the country in September 2022. Foreign Minister Edgar Rinkevics tweeted “You’re Not Welcome Here – You Need to End the War against Ukraine and Be Gone From That Beautiful Country!”
Vladislavs Kojagins, CEO at Baltic Travel Group, told Euronews Travel that Russia was an important market. “Of course, it is something we are missing.”
“From an economic standpoint, this decision may have not helped local businesses.” On a political level, however, we support Ukraine.”
“It was the right decision,” he says. “People understand that we cannot welcome Russian tourists while their soldiers are attacking Ukrainians.”
The “biggest hit” from the Ukraine War Korjagins explains that many Westerners believed the Baltics to be unsafe and the “next targets” for Russian troops. However, this perception is improving.
According to the Latvian tourism industry, 70 percent of group bookings have been cancelled since the invasion of February 2022.
The industry does not accept these losses without protest.
Korjagins says that the company has expanded into untapped markets such as the Gulf and has become more efficient by reducing labour costs.
“Truth: We adapted,” says he.
Finland promotes domestic tourism
Around 1.2 millions Russian day-trippers crossed the border by bus or car into eastern Ukraine. Finland Official figures show that every year, before the Kremlin invasion on a full-scale, there are tens of thousands of people who leave Russia.
Most people spent their money at local supermarkets, on average EUR170 a day in Lappeenranta.
The tourist infrastructure is largely in place. FinlandDespite their high volume, Russian tourists were not the only ones who visited the Lakeland District.
People who were really catering to Cross-border traffic Mirka Rahman is the Director of Tourism in Lappeenranta. “There were many mini-buses, and even bigger buses, bringing daily visitors. But they were all Russian companies and not Finnish.”
The majority of the food items they bought were food items, as Finnish brands are known to be high-quality. She tells Euronews Travel that some of the items were bought to sell and others to take home.
The pre-war flood that flooded the EU’s longest frontier with visitors. Russia The number of people coming and going has slowed down to a trickle.
Since the beginning of the war, the South Karelia region has lost approximately 100,000 Russian overnight guests. Lappeenranta is its largest city.
It has shifted its marketing to more Finns, as a domestic destination, while still looking for customers in Germany. Italy Rahman notes that Benelux tourists spend more per day than Russians.
Rahman says, “The trends have changed.” “Nobody is calculating the return of Russians.”
Spain no longer welcomes Russian tourists with high spending
Not only those living on the Russian border are affected.
The country has never been a major source for tourists to Spain Russians, dwarfed by English, Germans and French, were one of the fastest growing groups in recent years. Data from the Salou Cambrils La Pineda Hotel Association reveals this.
According to the National Statistics Institute of Spain, around 1.3 million Russians visited the country in 2019. This represents 1.3 percent of the total.
Their absence is still felt. This is especially true in some areas where Russian tourists were more prevalent than others. For example, Costa Dorada, which saw between 10% and 15% of all visitors from Russia.
“Last Year, the Effects of Lack of Tourism Albert Save, President, Costa Dorada Hotel Association in Cataluna tells Euronews Travel that the changes were obvious and this year they are also noticeable.
He says that there were 1,290,000.00 overnight stays in the region in 2019. This has now dropped to zero, except for “one or two Russians”, who came by car or through Turkey Finland
Save continues to say that the Russians’ high level of luxury consumption supported local businesses.
“When they were here [Russians] Did spend because they were from far… They would go on many excursions… [and] He says, “Buy products from the region… because wine, oil and sausages are all very attractive.”
“Their behavior was different from [the] “British who come to the sun.”
The Czech Republic is fighting inflation and a decline in tourists
Similar to Spain, Czech spa towns We have seen a sharp decline in wealthy Russian tourists.
The towns of Karlovy Vary and Marianske Lazne, as well as Frantiskovy Lazne, saw a glimmer when UNESCO designated them World Heritage Sites in 2021.
Their joy was short-lived.
When Russian tanks steamed through the Ukrainian BordersThe Central European country has joined the European sanctions that have been imposed on the country.
The number of Russian customers, who are their biggest spenders and stay longer than the locals, has dropped from 61,000 to just a few thousands in 2019.
The average Czech Tourists spend around 700 crowns per day (EUR30). “Guests who speak Russian spend more than 3,500 crowns ($150)”, says Jan Herget, director of Czech Tourism.
However, losing Russian tourists is only a part of their problems.
Staff shortages are also a problem in spa towns, with Czech unemployment at 3.5% over the last two years and inflation barely dipping below 18% from its record high in September.
Travel
A 4-year cruise or a €1 house in Italy: Inside the schemes helping Americans skip Trump’s presidency
Searches by Americans for moving abroad soared in the 24 hours after the first polls closed, according to Google data.
Following the recent US election result, Google searches for ‘how to move to Europe’ increased by more than 1,000 per cent in some countries.
Searches by Americans for moving to Canada and Australia soared by 1,270 and 820 per cent respectively in the 24 hours after the first polls closed, according to Google data.
The interest in leaving the States has not gone unnoticed by marketing firms.
A residential cruise ship is now offering Americans a four-year ‘escape’ trip while a Sardinian village has relaunched its €1 house scheme.
Cruise company offers four-year escape from Trump
Cruise firm Villa Vie Residences is marketing a four-year round the world trip to Americans looking to skip Donald Trump’s second term as president.
The Tour La Vie programme offers passengers a stay of up to four years onboard while visiting 140 countries – which doesn’t include the US.
The irreverently named packages include a one-year ‘Escape from Reality’ cruise, a two-year ‘Mid-Term Selection’ option, a three-year ‘Everywhere but Home’ cruise, and the four-year ‘Skip Forward’ trip.
Guests would join the Villa Vie Odyssey, a residential cruise ship which set sail from Belfast in September, several months into its voyage.
“We came up with this marketing campaign before we even knew who would win. Regardless of who would have won, you would have half of the population upset,” CEO Mikael Petterson told US news site Newsweek.
“Quite frankly, we don’t have a political view one way or the other. We just wanted to give people who feel threatened to have a way to get out.”
Prices start at a little under $40,000 (€38,000) a year. For those opting for the full four-year escape, single-occupancy cabins start at $256,000 (€243,000) while double-occupancy costs up to $320,000 (€303,000).
The price includes all food and drinks (alcohol only at dinner), WiFi, medical visits, weekly housekeeping service and bi-weekly laundry.
Sardinian village relaunches €1 house scheme for Americans
In rural Sardinia, the village of Ollolai has revived its €1 house scheme, now targeting Americans exhausted by the election.
The homes-for-the-price-of-an-espresso offer has been relaunched for US citizens “worned [sic] out by global politics” and “looking to embrace a more balanced lifestyle”, local authorities write on the village’s website.
“Of course, we can’t specifically mention the name of one US president who just got elected, but we all know that he’s the one from whom many Americans want to get away from now and leave the country,” village mayor Francesco Columbo told US news site CNN.
“We have specifically created this website now to meet US post-elections relocation needs.”
Those needs include slowing down and recharging with Ollolai’s dreamy Mediterranean lifestyle.
“Nestled in pristine nature, surrounded by incredible cuisine, and immersed in a community with ancient traditions in the rare Earth’s Blue Zone, Ollolai is the perfect destination to reconnect, recharge and embrace a new way of life,” the website claims.
Available properties will soon be listed online with prices ranging from €1 for houses needing substantial renovations to €100,000 for those that are ready to live in.
This is not the first time the village in Sardinia has put houses for a pittance on the market. In a bid to halt a steep population decline, Ollolai began selling off abandoned homes in 2018 to people willing to carry out $25,000 (€24,000) of renovations within a three-year timespan.
Travel
Catalonia’s holiday rental ban may not be allowed under EU law as Airbnb pushes back
Catalonia has said they want to rid Barcelona of its 10,000 holiday lets in the next 5 years.
Catalonia’s recent ban on Airbnb-style holiday rentals breaches EU law, according to a complaint filed with the European Commission by an industry group.
The European Holiday Home Association claims that the ban, introduced by Catalonia in June this year, breaches the provision of services directive.
The Spanish region announced that they wanted to rid Barcelona of its 10,000 tourist flat licences over the next five years. The city has not granted new licences since 2014 but this has not helped to stem a housing crisis, with locals saying they can not find places to live at affordable prices.
Why has Barcelona’s Airbnb ban been challenged?
“We are convinced that EU law has not been respected,” Viktorija Molnar, Secretary General of the European Holiday Home Association (EHHA), said in a statement released on Wednesday.
“By submitting the EU complaint, we hope that the European Commission will take a step further and open a formal infringement procedure against Spain,” added Molnar, whose group represents short-term rental platforms like Airbnb and Expedia’s Vrbo.
The move follows legal concerns raised by the European Commission itself that restrictions brought in by the Spanish region were disproportionate to the aim of tackling housing shortages.
EHHA argues that “unjustified, disproportionate and unsuitable” restrictions breach the EU’s Services Directive, which regulates a swathe of activities from hotels to legal advice. They also said that claims about the impact of Airbnb on housing affordability are “politically inflamed”.
The lobby group may have support from the European Commission itself, whose officials wrote to Spanish authorities to protest the law in February according to a document seen by Euronews Travel.
“The Commission services consider that the restrictions laid down in [Catalonia’s] Decree-law 3/2023 are not suitable to attain the objective of fighting housing shortage and are disproportionate to that objective,” the document said.
Spanish authorities could have also considered less swingeing restrictions and hadn’t offered evidence that short-term rentals were responsible for housing market tensions, it added – noting that there were three times as many empty dwellings as tourist rental properties in Catalonia.
Barcelona is just one European holiday destinations trying to find ways to tackle overtourism.
Cities like Venice have banned cruise ships from stopping on their shores, Athens regularly restricts visitor numbers at the famous Acropolis and Amsterdam is moving its red light district out of the city centre to try and clean up its image.
How the European Commission is taking on holiday rentals
Brussels has already taken action to bring the sharing economy within the regulatory fold, offering new rights to platform workers and hiking value-added tax on short-term lets and ridesharing apps such as Uber.
But the issue could prove totemic for Commission President Ursula von der Leyen – who has created the first-ever European Commissioner for Housing as part of her second mandate, set to take office within weeks.
She has told Denmark’s Dan Jørgensen to “tackle systemic issues with short-term accommodation rentals”, in a mission letter that handed him the housing brief alongside responsibility for energy policy.
A spokesperson for the Catalan government did not immediately respond to a request for comment.
CORRECTION(20 November, 10:02): corrects spelling of Molnar’s name
Travel
Microsoft pitches AI agents that can perform tasks on their own at annual Ignite event
The move has been criticised by other tech companies who have branded Microsoft as being a “panic mode”.
In opening remarks to a company conference in the United States on Tuesday, Microsoft CEO Satya Nadella has set the stage for where the company is taking its artificial intelligence (AI) business.
AI developers are increasingly pitching the next wave of generative AI (GenAI) chatbots as AI “agents” that can do more useful things on people’s behalf.
But the cost of building and running AI tools is so high that more investors are questioning whether the technology’s promise is overblown.
Microsoft said last month that it’s preparing for a world where “every organisation will have a constellation of agents – ranging from simple prompt-and-response to fully autonomous”.
Microsoft elaborated in a blog post Tuesday that such autonomous agents “can operate around the clock to review and approve customer returns or go over shipping invoices to help businesses avoid costly supply-chain errors”.
Microsoft’s annual Ignite conference caters to its big business customers.
Microsoft criticised
The pivot toward so-called “agentic AI” comes as some users are seeing limits to the large language models behind chatbots like OpenAI’s ChatGPT, Google’s Gemini and Microsoft’s own Copilot.
Those systems work by predicting the most plausible next word in a sentence and are good at certain writing-based work tasks.
But tech companies have been working to build AI tools that are better at longer-range planning and reasoning so they can access the web or control computers and perform tasks on their own on a user’s behalf.
Salesforce CEO Marc Benioff has criticized Microsoft’s pivot. Salesforce also has its “Agentforce” service that uses AI in sales, marketing, and other tasks.
“Microsoft rebranding Copilot as ‘agents’? That’s panic mode,” Benioff said in a social media post last month. He went on to claim that Microsoft’s flagship AI assistant, called Copilot, is “a flop” that is inaccurate and spills corporate data.
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